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Archive for November, 2012

LinkedIn or Facebook: Which One is Better For You?

November 27, 2012 Leave a comment

LinkedIn and Facebook are recognized as top social media platforms, but which one is better for marketing? One might jump to say LinkedIn due to its professional nature and access to quality potential leads, but don’t rule out Facebook just yet. Facebook is a great way to engage with your leads and make personal connections. Using a variety of social media tools will help your business get the exposure it needs. The infographic below highlights the strengths and weaknesses of using both LinkedIn and Facebook for your marketing strategy.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Tools To Help the Business Professional Be More Efficient

November 20, 2012 1 comment

As business professionals make continued efforts to improve their bottom line, one solution that is readily available to them is eliminating the waste of paper at the office. And in today’s modern office, there there are several tools that can assist with these efforts.

Monitors: Using one or two monitors that support two side-by-side 8.5-inch by 11-inch documents is the most important tool in a paperless office. This enables professionals to work on one document while reviewing the other, eliminating the need to print a document to review it. Most laptops designed in the last four years support two screens (laptop and monitor), and any large-screen monitors (21 inches at 1600 x 1200 resolution or higher) are good for supporting multiple documents on one screen. Users should note that higher resolution is always better and ensures maximum performance.

Laptops and tablets: Since computers are an essential part of going paperless, professionals should consider buying a lightweight laptop or a tablet. If the device is easy to carry, users are more likely to take it with them to meetings or to work from home. The portable devices also allow professionals to fax or e-mail documents to clients from remote locations..

Digital Fax Services: Fax machines shouldn’t be viewed as pieces of hardware anchored in the office, but rather as client-driven scanners to a digital file cabinet. Whether professionals use j-fax, e-fax, or another service, they should think about dumping their dated fax machines as soon as possible. Switching to an electronic fax service that allows brokers to send and receive faxes in their e-mail boxes eliminates excess paper and has a minimal cost per month.

Scanners: Scanners are important office equipment that vary greatly from brand to brand, but it is importnat that the scanner you use can hold 30 pages, scan both sides of a page in seconds, automatically adjust for color or black-and-white documents, and save to PDF through one button. It also is important to have a scanner on each desk to work toward freeing documents from their digital analog format.

Software: As for the right software to use, only two tools are needed: one to read, edit, and manipulate documents and another to search them. Adobe Acrobat is the industry standard for creating, reading, and filing of digital documents. Using an effective search engine such as Google that can read documents is another software option for the busy professional out of the office a lot.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

How communications infrastructure plays an increasing role in commercial real estate

November 14, 2012 Leave a comment

Smart Business magazine spoke with Mike Maloney, vice president of Comcast Business Services, about the rise of hyper-connected business and how advanced communications services affect commercial real estate. You can read the entire article below or visit the Smart Business website.

While “location, location, location” remains a primary concern for a business choosing new real estate, the criteria used to compare buildings is shifting.

“It’s clear that hyper-connected businesses are increasingly relying on high-performance networks capable of supporting cloud computing, Software-as-a-Service (SaaS), business continuity/disaster recovery and other high-bandwidth applications,” says Maloney. “This not only makes having a highly reliable network connection essential, it also makes the advanced communications infrastructure of a company’s office space a key part of its IT strategy and daily operations.”

How are hyper-connected tenants demanding access to advanced communications in commercial real estate?

An online poll of more than 450 building owners and property managers across the country asked respondents about the importance of advanced communications. Ninety percent said that advanced communications services are the fourth most important selling point behind location, price and parking. In high-rise commercial office buildings and with owners/managers of 2 million or more square feet of property, communications capabilities rose to even more importance.

This is as result of a changing workplace. Instead of a business hosting email servers in its office, storing backup files in its IT room and holding team meetings in a conference room, now a company is likely using a cloud service for email, with its storage backed up to a data center across the country and gathering teams via video conference. Public IT cloud services will account for nearly half of new IT spending by 2015, according to IDC research.

Can having advanced telecommunications services in a commercial building create a competitive advantage?

A majority of building owners and property managers view advanced communications services as a competitive advantage, regardless of other traits, according to the poll. A notable undecided group acknowledged a trend in the market but is unsure how it affects them; they may not have received direct feedback from prospective tenants to validate this. As businesses increasingly rely on network connections for day-to-day operations, ensuring those connections are modern and reliable translates into more uptime, revenue and customer satisfaction.

What role do multiple communication service providers play in occupancy rates?

Nearly two-thirds of the owners and managers surveyed said they have multiple providers of fiber-based communications services in their buildings. With a U.S. vacancy rate of 18.1 percent in the second quarter of 2011, a competitive climate has building owners and property managers looking for any advantage to attract and retain tenants. Nearly one out of two respondents said that access to multiple service providers in their buildings positively impacts occupancy rates by up to 19 percent. Warehouses make the most use of multiple providers, likely due to the key role they play in moving inventory, order fulfillment and related logistics that require redundant network connections to maximize uptime.

By having access to multiple service providers in one building, tenants have options for different services, plans, prices and service level agreements, and the flexibility to switch providers in the future. More important, access to multiple service providers provides critical redundancy and load balancing so the company can ensure that it maximizes network uptime and overall performance.

How often is advanced communications service a topic of negotiation with prospective tenants?

More than one-third of respondents say that in 75 percent of negotiations with prospective tenants, the topic of advanced communications is raised. This was even higher for respondents who own or manage suburban office buildings. In today’s competitive real estate market, negotiations are important, as the outcome represents a fixed outcome of revenue and cost for years to come. As lease rates often do not have much room for negotiation, other items grow in importance, including advanced communications services. If managers and owners do not have access to advanced communications services, they should discuss a plan for bringing them into the buildings and be aware of available service providers.

How can property owners and managers highlight their buildings’ communications services?

Once properties have the right communications infrastructure, ensure that marketing and sales materials list the services and providers available so these selling points stand out for prospective tenants. Highlight network access points, data rooms or other onsite communications facilities when giving tours and make sure brokers are knowledgeable about what services are offered in each building.

Do an advanced communications services audit that covers what service providers and associated products, services and prices are available as compared to competitive properties in the area. This will help you validate and communicate your competitive advantage, and identify and fill in any access gaps.

Research local service providers and discuss the requirements for extending providers’ networks, including the construction timeframe and the bandwidth capacity of the network. It’s critical to ensure that buildings have a wide range of bandwidth capacity options delivered over multiple, diverse networks so that if tenants access both, they can still be connected, even if one network goes down.

Don’t wait for tenants to ask about advanced communications infrastructure. Take the time to understand your tenants’ business and potential applications, as well as the services needed to run it. Then proactively discuss how your building’s infrastructure is suited to those needs.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Commercial real estate recovery will continue, report says

November 6, 2012 Leave a comment

The article below from the Los Angeles Times reports that the commercial real estate recovery will continue.

The nation’s commercial real estate recovery will advance in 2013 with modest gains in leasing, rents, and sales prices, industry leaders said in a report.

Recent job creation should be enough to increase absorption and push down vacancy rates in the office, industrial and retail sectors. Despite being on a slower-than-normal recovery track, U.S. property sectors and markets have “noticeably” better prospects compared with last year, the report said.

Developers, architects, brokers, lenders and other commercial real estate professionals were surveyed for the annual Emerging Trends in Real Estate report released by the industry think tank Urban Land Institute and accounting firm PricewaterhouseCoopers.

“What these findings suggest is that, in general, the industry is moving forward bit by bit,” said Stephen Blank, a senior fellow at the institute. “Nothing indicates a quick turnaround for commercial real estate, but it is improving.

Robust demand for apartments — the strongest real estate class — should continue even as construction of new units ramps up, the report said.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.