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Archive for February, 2013

The Importance of Real Estate Signs

February 27, 2013 Leave a comment

CRE Outsider offered some great tips about real estate signs. The majority of the article is below but you can visit their website to read the entire post. Commercial real estate signs are a constant, visual reminder that reinforce awareness and provide name recognition.  Consider the fact that the average person passes by at least 40 signs per day and that 97% of the people in any given market will see a sign each day.  You can’t turn them off.  They just sit there as the market circulates around them waiting for the moment a consumer has a need. Signs have the lowest cost per impression and highest awareness/recall than any other form of advertising. Here are some suggestions to get the most out of your signs.

1 – Design: Don’t jam lots of text onto your signs.  Besides the listing type (sale/lease/available) your company name, logo and phone number are all you need.  Most brokerages put a web address but it’s really not necessary.  If they can read your company name, they’ll search for it online and get to your site. Some brokerages feel it’s  necessary to put the agent’s name/direct phone number on the sign.  Unless the agent’s name is easy to remember (because the phone number sure isn’t) it may not be worth the extra cost.  If you do want to add agent names, put them on a rider to not only draw attention to the name but so you can re-use the base sign.

2 – Contrast: Make sure your signs contrast with the background you intend to place them on.  You’ll also want to make sure your signs contrast with competitor signs – or that your competitors aren’t blatantly ripping off your design. If everyone seems to be copying your solid red signs, break it up.  Keep the red prominent but put your logo or phone number in a white or other secondary color block.

3 – Consistency … and Change: There’s something to be said for consistency when it comes to branding so don’t go changing your signs or logo all the time.  But you do need to be on guard for changes in style.  Review your sign design to keep it visually up to date and distinctive enough to stand out.

4 – Placement: Billboard advertisers place signs based on traffic counts and demographics but you don’t have that luxury.  The sign’s got to go where it’s got to go.  For primarily foot traffic areas, you’ll want them at/near eye level.  Signs viewable from highways should be placed facing traffic or multi-sided/multiple locations if you’re trying to attract commuters from both lanes.  If the sign is on a building, place at heights similar to billboards so they’ll catch the eyes of drivers on the approach. Also consider placing signs in areas where people tend to fixate their gaze such as bus stops or signaled intersections proximate to buildings you have listed or just for branding purposes.

5 – Measurement: Don’t just put up signs and forget about them.  Set up a system with the address, alternate addresses, nearby intersections, highway markers and any landmarks for each sign so when people call, you’ll be able to determine which property they’re calling about.

There’s no way you’ll know who visits your website after seeing a sign, but do keep track of sign calls.  And, make a note of deals that originated from sign calls.  Your results may vary, of course.  But if you don’t have the data, you’ll never know  that signs do work.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Mobile Marketing: What You Should Know

February 20, 2013 Leave a comment

Here is a nifty and informative infographic that clearly illustrates just how much people rely on and use mobile phones and smart mobile devices. The information shows that we use our phones for pretty much everything. More than 1 billion of the world’s 4 billion phones are now smart and 3 billion are SMS (short message service) enabled. It is widely predicted that by 2013 mobile internet usage will overtake desktop internet usage, and in 2012, more than 60% of all local searches are done from a mobile device. To better illustrate the growing mobile marketing opportunity, take a look at this infographic showing the size of the mobile market.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Mobile Usage in Commercial Real Estate Up 61%

February 13, 2013 Leave a comment

Technology in the commercial real estate sector moves at a far different pace than residential real estate, because the type of consumer is far different, and far fewer, and the professional needs of industry insiders are typically met by older software that may not be sexy and may be clunky, but transferring to another system is often regarded as a waste of time for a fast paced industry.

That said, devices in the pockets of professionals and consumers have evolved dramatically, and mobile use is on the rise, up 61 percent in 2012 compared to 2011, according to inMotion Real Estate’s recent report which also forecast that mobile use will double by 2016.

The report notes a 225 percent increase of mobile visits as a percent of total website visits in 2012 compared to 2011, marking a rise not only in smart device ownership, but in mobile usage in the commercial real estate industry.

The top five mobile brands in the commercial real estate industry are Apple, followed by HTC, Samsung, Motorola, and RIM (Blackberry). The most commonly used devices were the iPhone, iPad, Sony Ericsson LT 15i Xperia Arc, HTC EVO 4G, and lastly, the Motorola Droid X.

Interestingly, the rise of tablets are also forecast to be a substantial part of the commercial real estate industry, which makes perfect sense as professionals often spend a considerable amount of time in the field.

Apps and technology are in the process of catching up with mobile devices, and we suspect that the devices are what will help professionals to make the transition from older tools to the newer, slicker, more time-saving apps of today. Having watched the rise of tech tools for residential real estate professionals who tend to be faster to adopt, it is foreseeable that an app and tech tool surge is on its way.

 

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Have We Reached a World of Infinite Information?

February 6, 2013 Leave a comment

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.