These days, the first stop for anyone interested in working with you isn’t your resume—it’s Google. Decision-makers and recruiters typically begin by searching for your name online, checking LinkedIn, talent databases, and even AI-powered screening tools. What do they find? That matters way more than you might think.
If your online profiles appear outdated or appear to be copy-pasted, it’s a red flag. People want to see consistency and authenticity. An ignored LinkedIn page or posts that don’t match what you claim can hurt your chances. In a world driven by search, employers are hiring for adaptability and honesty, not just skills. So, it’s important that your digital footprint tells the same story as your resume.
Can you rely on a professional service to polish your online presence? Sure, it helps—but you can’t outsource authenticity. A real personal brand is about living your values, not just posting them. It’s not about being everywhere or posting all the time. Instead, your core platforms (especially LinkedIn) should reflect you—your expertise, your direction, your voice.
Recruiters expect your online content, network endorsements, and casual interactions to back up your claims. If there’s a disconnect, they’ll move on—not because you lack experience, but because there’s no proof it’s genuine.
Presence isn’t just about showing up in the office anymore. Visibility online is key in a world of video calls, digital comments, and remote teamwork. People can tell when you’re being thoughtful versus chasing attention, so intentional content and real engagement go a long way.
If you’re trying to shift careers or break into a new field, don’t wait to update your profile—do it before you need it. Ensure your brand accurately reflects your strengths and remains true to your journey. You’re not aiming to go viral. You’re building trust through a visible, honest track record.
At the end of the day, the professionals who stand out are those with a digital presence that genuinely reflects who they are and how they work—not just a curated version designed to impress, but a consistent one that is designed to connect.
Portions of this article originally appeared on Allwork.space website.
The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.
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