You probably already use a variety of digital tools to boost your business. But to ensure your company is keeping up with the competition, it’s important to understand the AI tools on the market, what they do, and how they may benefit your business. Once you identify the areas in which your company can use AI assistance, you’ll likely find an option to suit your needs below.
- ChatGPT: Even if you haven’t kept up on recent advances in AI technology, you’ve probably heard the news of ChatGPT’s launch by OpenAI in November 2022. From content creation to recruiting and customer service, this free, generative dialogue AI application has the potential to be useful in nearly any industry for all kinds of businesses. The basic version is free. Users can pay a monthly fee for the premium version, which offers more consistent access, faster responses, and priority access to new features.
- Jasper: Another useful option for content creation, Jasper is an intuitive writing tool that can generate all kinds of copy (such as emails, blog posts, social media, and product descriptions) with limited instruction. In addition to suggesting a writing tone (such as “casual”), you can drop your writing samples into Jasper to help it create new content in your personal style. Jasper offers a range of subscription plans based on usage and feature needs. Some people report a steep learning curve, so you may need a bit of time to get up to speed.
- Grammarly: This online writing assistant offers an AI-powered desktop app to help users quickly compose clear, error-free copy whether they’re working in a document, composing an email, or writing a social media post. It doesn’t only catch grammar and spelling errors but can also make suggestions to ensure content hits the right tone and communicates ideas effectively. The basic assistant is free, and users can opt for a yearly subscription for advanced features such as tone adjustment and plagiarism detection.
- Lensa AI: This imaging tool incorporates AI art generation, which you may have seen in the form of colorful reimaginings of your friends’ selfies on social media. In addition to using many of the standard editing elements you’d find in other image editing apps, Lensa AI uses compiled online art to give visual content an AI makeover. Users can pay a one-time fee for a specific number of unique avatars or opt for an annual subscription for unlimited avatars. And while those selfies may be the example we’ve seen most frequently, the tool can also edit product or service photos at a near-professional level for a low fee.
- Xero: This accounting software offers tools for small businesses, accountants, and bookkeepers to automate basic accounting tasks and forecast cash flow. It can capture data (such as bills and receipts) automatically by pairing it with Hubdoc. Xero offers a range of subscription plans depending on your needs.
- Zendesk: Built to improve the customer service experience, Zendesk is a cloud-based help-desk management solution that allows companies to customize the types of experiences they provide their customers. Features like live chat, a customizable front-end portal, and the ability to integrate with applications like Salesforce and Google Analytics make it a popular pick. Zendesk offers subscription plans that vary in price and features.
- rasa.io: Using AI for email marketing, rasa.io aggregates, curates, and personalizes your website and blog content to help you send industry-relevant, individualized newsletters to community members or subscribers on your email list. It helps companies grow their customer relationships through increased reader engagement. With three subscription plans, rasa.io can suit businesses with small, medium, or large contact lists.
- Drift: Through conversational AI, Drift aims to help companies engage in personalized conversations to build trust and grow revenue. The company offers real-time chat, video, voice, and email AI products and boasts use cases in marketing, sales, and service within various industries. Drift offers three subscription plans to suit businesses with varying needs.
Portions of this article originally appeared on Quill website.
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