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How to Master Meetings

February 20, 2018 Leave a comment

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About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

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Categories: Uncategorized

Up Your Networking Game: 5 Ways to Build Your Digital Rolodex

February 13, 2018 Leave a comment

Commercial real estate brokers know that near-constant networking is the key to success. You never know who you’ll meet or what new ideas you’ll be exposed to. So brush up on a few ways to set your networking strategy.

  1. Attend seminars and conventions

The best way to get to know more people in your field is to spend more time at events such as seminars and conventions. That way, you’ll be able to listen to people speak about CRE trends and stay updated on industry changes. Events can cover anything from general information about the market to more specific issues like technology disruption and marketing strategy.

Also, most people attending these seminars and conventions are doing it for the same reason as you – to build relationships.

  1. Become active on social media

Social media platforms like Facebook, Twitter, and LinkedIn are great for getting to know people in your industry. But the key to becoming a networking expert over social media isn’t just to maintain an active presence, you also need to actually become a source of information. Fortunately, doing this is as easy as joining groups and participating in discussions, as well as sharing or creating meaningful material of your own. As long as you’re sharing things that people in your industry can find value in knowing, you’re doing it right.

  1. Become more active in your own local small business community

The real estate industry is a very networking-oriented field. In order to succeed, professionals are expected to build and maintain relationships with various members of the community. As you can imagine, the more work you put into building businesses relationships in the community, the more likely that you’re going to be approached with new business opportunities.

  1. Be friendly—all the time

While not directly related to networking, your personality does play a role in determining whether you’re able to successfully connect with people or not – both in the professional world and in a personal capacity. The best way to make people want to network with you is by being friendly, polite, and helpful. At the end of the day, people want to feel appreciated, and displaying a little bit of kindness or performing a helpful gesture can go a long way towards making people want to connect with you online and in person.

  1. Maintain your relationships

Networking is about more than just exchanging business cards and email addresses – it takes work. In order to benefit from networking, you need to make the effort to maintain the relationships that you’ve built. The good news is that technology has made it easier to do that.

This article originally appeared on the Apto Commercial Real Estate blog.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized

50 Things a Geek Should Know

February 6, 2018 Leave a comment

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized

What is Branding and Why It’s Important to Your CRE Business?

January 23, 2018 Leave a comment

Often times, commercial real estate professionals struggle with the differences between marketing and branding. They’re the same, right? Well, not exactly. Just because you’re really kicking butt on your CRE marketing and lead generation doesn’t mean you have a recognizable or cohesive brand.

Branding vs. Marketing

A good way of understanding the differences between marketing and branding is to compare your business to your personal life. Your marketing would translate into the way you interact with friends, family and colleagues. It could include how you reach out to them and your influence on their choice to maintain a relationship with you.

Branding, on the other hand, represents who you are as a person. What are your interests? What types of people do you enjoy interacting with and what commonalities do you share with those people? What values are important to you in your life and what actions do you take daily to support your interests and passions?

Why do I need a brand?

It’s easy to get carried away with logos, color schemes, and the photos on your website when trying to build your brand, but it’s so much more than just that! Your brand is a story you offer to the people that are most likely to work with you, and that story will be their motivation to enter in a business relationship with you.

How do I build my brand?

Building a brand first begins with understanding exactly who you want your target audience to be. As much as we’d like to, it’s tough to appeal to everyone as most consumers are looking for a CRE professional that can accommodate their unique needs. So, who do you want to serve?

Let’s say you want to specialize in high-end retail properties. What makes you the ideal person to serve this market? What examples of proven success in this area do you have for potential clients looking to make an educated decision on who to work with?

Appealing to your target audience

If you’ve read any of our blogs before, you know that here at The Content Funnel we are huge fans of providing valuable content as part of a comprehensive marketing strategy – and that’s still true when it comes to your branding.

Part of branding is thinking about that target audience in almost every aspect of your business. Each time you make changes to your website, write new content, or share tidbits on your social media, ask yourself the same question. Is this content tailored to my target audience?

Recognizable and memorable

Once you’ve perfected your message and content as it relates to your target audience, make sure the way in which you share that information is consistent and recognizable. This is where a unique “look and feel” to all your marketing and branding comes into play. Your imagery, color scheme and photographs should all emulate your message and the audience you plan to serve.

Think about Starbucks – one of the world’s most recognizable and memorable brands. Just a glance at that green lady or the sight of someone holding a plastic cup with a bright green straw likely immediately reminds you of everything that is the Starbucks brand. From the pumpkin spice flavor of fall to the relaxing tunes and tasty muffins, you can remember every element of that brand from a simple act of recognition.

This article originally appeared on the The Content Funnel website.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized

How to Leave Your Worries Behind

January 16, 2018 Leave a comment

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized

7 Ideas to Create an Inspiring Workplace

Gray and beige are two colors I see most often in many of today’s workplaces. I’m not the only one, either. A client at an advertising firm recently described their office as “kind of greige.” Yuck. It’s no surprise these bland workspaces are often empty or distinguished by staff struggling to find the right spaces to meet and concentrate.

Environments are always “on” and saying something. Gray and beige may seem neutral, but they are uninspiring and a missed opportunity to express culture and reinforce how space could be used. And the color is just one small design choice of many that affect work performance.

Achieving the right kind of workplace is challenging, but the following ideas can change your office from a mundane “greige” environment into something that inspires creativity and innovation.

  1. Define a vision that aligns with your objectives and desired culture.

To be credible and resonate with leaders, managers, and staff, the vision of your workplace experience needs to align with your business goals and organizational values.

A great example of this is when Citi’s human resources decided to collocate several disparate groups in New York City. HR’s vision, led by their managing director and COO, Susan Catalano, and highlighted in Harvard Business Review, was to break down silos by removing physical barriers, encouraging staff to move around the workplace, and facilitating more interaction.

  1. Identify champions who will lead.

The success of initiatives in organizations are explicitly tied to their leaders and how genuinely and visibly they support these causes.

Citi is also in the midst of fully renovating their global headquarters in TriBeCa. Citigroup’s CEO, Mike Corbat is leading by example with a workplace model for him and the executive team that has the same principles as the rest of the organization. As described in the Wall Street Journal, the open office planning without any doors is supported by a range of spaces for meetings away from the desk. Equally important is that the executive team championed this significant change by being the first group to move into new space.

  1. Collect data on how work is performed and supported.

Quantitative data on work patterns and space utilization can help form a clear picture of how space is used today and where there may be opportunities for significant improvement.

Concurrent with the release of findings from our 2016 U.S. Workplace Survey, Gensler is now investing in collecting pre- and post-occupancy survey data on every project. We recognize the value of this data to influence design, inform decision making and improve performance, particularly with global clients to inform and drive change from project to project.

  1. Engage your staff to co-develop solutions.

Providing opportunities for staff to contribute through activities like online surveys and focus groups gives them a voice in the process, creates ownership and often introduces ideas that may not have otherwise been considered.

Like many technology companies, Facebook’s headquarters is a tool for ongoing staff engagement. Taking a cue from the notion that software is always in development, many areas of the new office were left as a work in progress. For example, paint was left out for staff to create their own artwork on unfinished walls, allowing them to really make their mark and own the creation of the office.

  1. Create a complete experience by aligning key partners.

The value of the workplace is increasingly about connection, culture and community, and this can’t be delivered by real estate alone. Design plays a huge role in creating environments where IT, HR, Learning and Development, Brand and Corporate Communications can align to create a holistic experience.

Honeywell recently moved into a new headquarters that their CEO described as “state of the art.” An integrated approach to space, tools and services is enabling an improved user experience for employees, partners and visitors. The service model was developed in parallel to the design of the physical space and tested in a ‘learning lab’ where staff experienced the new workplace and solutions like the IT Genius Bar were piloted.

  1. Invest in supporting change.

Leaders and staff need to be supported and prepared for a new environment, tools and expectations around work. It’s important to openly communicate and provide training to assist in transitioning to a new way of working. Equally important is working with staff to build enthusiasm and ownership for the new work environment.

L’Oreal recently moved their New York Headquarters to Hudson Yards, a new development on the west side of the city. To support this significant shift in location and to a new workplace, a comprehensive communications program was structured around five major campaigns: the Site, Design, Clean Up, Move and Welcome. Together, they reinforced an overall message about how the move is connecting L’Oreal staff to their work, their brands, the consumers and each other to achieve extraordinary results.

  1. Test, measure and evolve your strategy.

Pilot projects are a powerful and practical way to test a new way of working. They enable users to fully experience the strategy in practice and provide the opportunity to test aspects of the workplace solution and complementary initiatives.

GlaxoSmithKline (GSK) continually focuses on the evolution of their workplace, with seminal projects including a new work environment in 2007 to support the reorganization of their Consumer Healthcare group in new hubs around the world. Success and consistent learnings from a variety of other projects around the world enabled their SMART Working program to be quickly and easily ratified by their executives a few years later leading to larger implementations, such as their U.S. Headquarters at the Navy Yard site in Philadelphia.

The work environment can be an exciting enabler of success. Whatever the right workplace is for your organization, these ideas can help you consider all the aspects that contribute to a great experience and let your organization’s true colors show.

This article originally appeared on the GenslerOnWork website.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized

Top Social Media Trends That Will Take Over 2018

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Categories: Uncategorized