The Importance of Real Estate Signs

CRE Outsider offered some great tips about real estate signs. The majority of the article is below but you can visit their website to read the entire post. Commercial real estate signs are a constant, visual reminder that reinforce awareness and provide name recognition.  Consider the fact that the average person passes by at least 40 signs per day and that 97% of the people in any given market will see a sign each day.  You can’t turn them off.  They just sit there as the market circulates around them waiting for the moment a consumer has a need. Signs have the lowest cost per impression and highest awareness/recall than any other form of advertising. Here are some suggestions to get the most out of your signs.

1 – Design: Don’t jam lots of text onto your signs.  Besides the listing type (sale/lease/available) your company name, logo and phone number are all you need.  Most brokerages put a web address but it’s really not necessary.  If they can read your company name, they’ll search for it online and get to your site. Some brokerages feel it’s  necessary to put the agent’s name/direct phone number on the sign.  Unless the agent’s name is easy to remember (because the phone number sure isn’t) it may not be worth the extra cost.  If you do want to add agent names, put them on a rider to not only draw attention to the name but so you can re-use the base sign.

2 – Contrast: Make sure your signs contrast with the background you intend to place them on.  You’ll also want to make sure your signs contrast with competitor signs – or that your competitors aren’t blatantly ripping off your design. If everyone seems to be copying your solid red signs, break it up.  Keep the red prominent but put your logo or phone number in a white or other secondary color block.

3 – Consistency … and Change: There’s something to be said for consistency when it comes to branding so don’t go changing your signs or logo all the time.  But you do need to be on guard for changes in style.  Review your sign design to keep it visually up to date and distinctive enough to stand out.

4 – Placement: Billboard advertisers place signs based on traffic counts and demographics but you don’t have that luxury.  The sign’s got to go where it’s got to go.  For primarily foot traffic areas, you’ll want them at/near eye level.  Signs viewable from highways should be placed facing traffic or multi-sided/multiple locations if you’re trying to attract commuters from both lanes.  If the sign is on a building, place at heights similar to billboards so they’ll catch the eyes of drivers on the approach. Also consider placing signs in areas where people tend to fixate their gaze such as bus stops or signaled intersections proximate to buildings you have listed or just for branding purposes.

5 – Measurement: Don’t just put up signs and forget about them.  Set up a system with the address, alternate addresses, nearby intersections, highway markers and any landmarks for each sign so when people call, you’ll be able to determine which property they’re calling about.

There’s no way you’ll know who visits your website after seeing a sign, but do keep track of sign calls.  And, make a note of deals that originated from sign calls.  Your results may vary, of course.  But if you don’t have the data, you’ll never know  that signs do work.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Boise ranked among the best places to live, do business

The Boise Valley, home of The Sundance Company since 1976, has been recognized in several high-profile publications by ranking the city as one of the best places in the country to do business and live. You can read the rest of the article here, or read the highlights below.

Brookings, a nonprofit public policy organization that specializes in research, named Boise as one of the top 20 fastest recovering cities. The calculation was based on growth, employment and housing prices.

KPMG studies business environments across the world. The company says in the Pacific U.S., Boise is the lowest-cost place to do business.

Part of that vision is not only a business friendly community, but a family friendly one as well.  Forbes Magazine gave Boise the number two spot on its list because of low crime rates and high school quality.

In the past six months, the Boise Valley Economic Partnership has seen nearly three times as many businesses looking to relocate or expand here. The recent rankings will play into some of those companies’ final decisions. And while Boise is the city named on the lists, business and community leaders say the rankings really extend beyond the city and apply to all of the Treasure Valley.

The entire state of Idaho is also getting some national love from the press. CNN Money just named Idaho as the friendliest state for small businesses.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Boise Valley Commercial Real Estate for Lease – SilverStone Corporate Center

A quarter mile from Interstate 84 at the Eagle Interchange, SilverStone Corporate Center is a 90-acre master planned employment center centrally located in Southern Idaho’s Treasure Valley. With over 1 million square feet of tenant amenities within minutes of Silverstone Park, the center is an efficient three level floor plan, accommodating office users from 1,500 to 90,000 square feet. Silverstone also features a professional onsite business concierge available – www.silverstoneamenitycenter.com – to assist with all of your business planning and state-of-the-art meeting facilities designed to provide your business with everything you need to keep your company productive.

If the SilverStone Corporate Center does not fit your needs, then please check out The Sundance Company website to view property photos, search for space, or learn more about Sundance’s start-to-finish capabilities. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise Valley locations.

Silverstone Corporate Center
3405 E. Overland Road
Meridian, ID 83642

Building Size: 120,792 square feet; does not include 4,004 square foot drive-thru
Site Area: 6,196 acres
Zoning: CC
Year Built: 2009
Number of Floors: Three
Parking: 4.5/ 1,000 usable square feet (partial covered parking and walkways)
Construction: Steel super structure with steel stud framing
Exterior: Granite exterior panel system with gold reflected window system
Roof: Single ply EDPM membrane roofing system
Floor Construction: Ground Floor – 4” reinforced concrete slab
2nd & 3rd Floors – 3 1/2” to 5” of concrete over corrugated steel pan
HVAC: Ten (10) RTU’s with a VAV individual zoned system
Ceiling: Lay-in acoustic ceiling panels in 2’x4’ T-bar ceiling grid and indirect and recessed lighting
Elevator: Two (2) general purpose, 2,100 lbs capacity, 100 feet/minute
Ceiling Height: Minimum of 10’ in office areas
Restrooms: Two restroom cores per floor; located near each elevator core
Life Safety: Wet pipe fire protection system with alarm valves with Fire Department connection
Access: Keyless card entry with electronic door monitoring
Miscellaneous: A landmark building located at Silverstone Park, with unprecedented combination of accessible location, luxurious finishes and unusually distinctive amenities.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Boise Commercial Real Estate For Lease – Maple Grove Center

The Sundance Company is pleased to announce that Maple Grove Center, a three-building industrial complex that accommodates warehouse and office/ showroom users, has space available for lease. Besides enjoying an excellent central location, the Maple Grove Center also features truck access around entire buildings, grade-level doors and excellent parking.

The Sundance Company knows that finding the right leasing space for your business can be a complicated process, and that is why we are here to help your company find the ideal commercial real estate space in the Boise Valley. If Maple Grove Center is not your ideal office space, please check out The Sundance Company website to view property photos, search for office space or learn more about Sundance’s start-to-finish capabilities. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise Valley locations.

Maple Grove Center
200, 274, and 300 N. Maple Grove Road
Boise, Idaho 83709

Site Area: 5.9 acres
Zoning: M-1D
Number of Floors: One
Site Area: 200 Building – 51,360 sq. ft.; 274 Building – 13,500 sq. ft.; 300 Building – 27,450 sq. ft.
Construction: Exterior is pre-engineered steel with EIFS on Building 200 and 300; concrete tilt up on Building 274.
Year Built: The 200 Building was constructed in the early ‘70’s with a remodel completed in 1990. The 274 Building was constructed in 1993 and the 300 Building in 1990.
Roof: 26-gauge metal roofing with galvanized flashing
Ceiling Height: Varies from 15 feet to 28 feet in warehouse area
Floor Construction: Concrete slab
Windows: Anodized aluminum, double pane
Warehouse Doors: Metal overhead doors at 10’x10’ or 10’x12’
Insulation: All insulated
Offices: Carpeted floors, stud interior partitions with textured drywall and dropped ceiling with recessed fluorescent lighting.
Warehouse Lights: Ceiling-mounted fluorescent tubes
Heating/Cooling: Ceiling-hung gas heaters provide heating in warehouse; office areas have forced-air heating and air conditioning.
Parking: 202 spots in addition to adequate room for large vehicles to access all overhead doors.
Site Improvements: Landscaping at the Maple Grove frontage, and a common dock for specialty loading.
Special: Fenced yard at the rear of the project
Sprinklers: Dry and wet system
Power: 3 Phase 208V power
Telephone: Fiber optics available

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Boise Valley Commercial Real Estate For Lease – Taylor West Industrial Park

The Sundance Company is pleased to announce that the Taylor West Industrial Park building has space available for lease to businesses. Located in Meridian, Idaho, the two-building industrial complex has 68,829 square feet of rentable space, and is ideally situated near two main thoroughfares in Meridian. Other features of Taylor West Industrial Park include: separate tenant entrances, easy access to Interstate 84, spaces offer office, showroom, R&D or industrial suites, ample truck turning radius for all sites, dock and drive-in doors, and fenced outside storage yards on-site.  At The Sundance Company, we treat every building as if we will own it for life, care for each building like we care for our own homes, and promise unparalleled response and follow through, which results in high tenant satisfaction and long-term comfort, cost-savings and occupancy.

Taylor West Industrial Park

125 West Taylor Avenue
Meridian, ID 83642

Site Area: Approximately 4.25 acres, 450 feet fronting W. Taylor Avenue
Zoning: C-G
Year Built: Built in two phases, 1990 & 1995
Project Size: 54,589 square feet
Number of Floors: Single, Unit 100 provides additional second floor office space
Parking: 91 parking stalls “in common” with all tenants
Construction: Concrete tilt-up
Roof: Flat roof with metal truss
HVAC: Office: Rooftop package HVAC with gas forced air heating and forced air electric air conditioning
Warehouse: Ceiling mounted gas space heaters
Ceiling: Warehouse clear height East 19’, West 16’ (bottom of truss)
Floor: 6” reinforced concrete slab
Warehouse Doors: Drive-in doors and dock doors on-site. Excellent ingress/egress and turning radius for trucks and trailers
Power: 120/20/ 3ph/ 4wire/ 200amps
Life Safety: Wet System (hydraulic system)
Special: Fenced yards available on-site

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Boise Commercial Real Estate For Lease – South Cole Annex

Conveniently located near the Cole/Overland I-84 Interchange in Boise, The Sundance Company is pleased to present the South Cole Annex building for lease. This manufacturing/warehouse facility features generous office space, open work spaces, two lunchrooms, and an ideal location in Treasure Valley. The Sundance Company is one of the few local companies in the Boise Valley that self-manages and maintains its own properties—enjoying higher occupancy levels and superior quality control for its projects. Savvy tenants and buyers look to The Sundance Company for development; office, warehouse, and retail leasing; property management; build-to-suit/construction; and land and building sales.

South Cole Annex
2925 South Cole Road
Boise, Idaho

Site Area: 5.1 acres; 250 feet west frontage of South Cole Road
Additional Land: 5.56 acres
Zoning: M-1
Stories: One
Project Size: 54,000 square feet
Construction: Steel frame with ribbed metal siding exterior.
Age: Built in 1989 with a 24,000 SF expansion in 1995.
Roof: Flat, single ply roofing membrane over plywood sheathing.
Ceiling Clear Height: 18’ minimum, 24’ maximum warehouse; 8’ in offices.
Floor Construction: 6” concrete slab
Windows: Double-pane, thermo-glazing in offices.
Warehouse Doors: Dock-high and 12’x14’ overhead loading doors.
Insulation: 9” batt insulation in roof; 3½” batt insulation to exterior walls.
Offices: Commercial carpet & vinyl; acoustical ceiling, fluorescent lights, standard partitioning and finished restrooms.
Warehouse Lights: Suspended tube fluorescent and suspended bulb.
Heating/Cooling: Warehouse has suspended space heat. Office has package electric forced-air and central air conditioning.
Parking: 125 spaces, paved and marked
Site Improvements: Landscaping on South Cole Street.
Special: Full building fire sprinkler system; combination of dock-high loading and 10’x12’ drive-in doors.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

About The Sundance Company

The Sundance Company has become a development powerhouse with more than 30 years of successful history in Idaho’s Treasure Valley and the Boise metropolitan area. The Sundance Company is one of the few local companies that self-manages and maintains its own properties—enjoying higher occupancy levels and superior quality control for its projects. Savvy tenants and buyers look to The Sundance Company for development; office, warehouse, and retail leasing; property management; build-to-suit/construction; and land and building sales.

With more than 1.5 million square feet of prime office and industrial space in the greater Treasure Valley, The Sundance Company has the size and diversity to avoid the need for a “one-size-fits-all” approach—thereby assuring customized solutions that are genuinely tailored to each client’s needs.

Every project by The Sundance Company is conceived and executed with integrity, innovation, accountability, and dedication by a team of seasoned experts who always remains mindful not only of tangible aspects of a property transaction but also the intangible. The in-house management team values its personal connections and the relationship of trust it has created with its tenants and property owners, which include national and regional companies, some of whom have been in Sundance buildings for more than 15 years.

Meet Me at Silverstone Amenity Center

No detail has been overlooked in any of the Silverstone Amenity Center conference and meeting rooms, which feature the integration of high-tech audio/visual capabilities, wireless internet, and video teleconferencing. Whether you’re hosting a business meeting, corporate retreat, or holiday party, The Silverstone Amenity Center is the perfect location for any occasion. Located at the corner of Eagle and Overland Roads, in the Silverstone Park, the Amenity Center is right in the heart of the Boise Valley.

Additional on-site services include:

  • Business Concierge
  • Food and Beverage Catering Arrangements
  • Presentation Equipment
  • Commercial Catering Station
  • Free Parking

More information available at www.silverstoneamenitycenter.com.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Imaginative Leasing: Commercial Real Estate in the Boise Valley

A recent story in The Idaho Statesman discussed how tough economic times in the Treasure Valley are producing an intriguing by-product in the leasing of commercial buildings: free rent.

The Sundance Company was one of the first commercial real estate companies in the Boise Valley to realize how difficult the economy was on some of the local businesses and that is why they introduced their “Exchange of Business or Trade Services” for lease space program at the beginning of 2010.

The Sundance Company recognized the hard economic times, and also the importance of business relationships. So they worked with firms that had a need for retail, office, or industrial space in the Boise Valley, and with over 1.5 million square feet of space available for lease, The Sundance Company can meet most the needs of most businesses.

You can read the rest of the Statesman story here

Looking For New Office Space? Don’t Make These Mistakes

Following payroll expenses, facilities and related expenses are generally the second highest expenditure for a company. While people are naturally the most important asset to a company, real estate decisions should not be far behind. Too often though, companies fail to see the significance of real estate in the same light.
The impact real estate has goes far beyond the bottom line because it plays an important part in everything from employee retention to the level of productivity and workplace morale. It’s for these reasons that companies should always be cognizant when making real estate decisions.

The top mistakes that companies make when leasing space are:
• Waiting Too Long to Start The Process. The longer a tenant waits to start the process, the fewer the number of options that will be available to them. Waiting too long can mean that a tenant will pay more, receive less favorable lease terms, or that they are forced to leave and take less than desirable space elsewhere.
• Leasing The Wrong Amount of Space. Figuring out how much space to lease is not an exact science. Forecasting involves assumptions, which can often lead to costly mistakes if incorrect. Uncertain events notwithstanding, companies should take the time and effort to work with a space planner or architect to plan and program to determine the right amount of space to lease. With that information in hand, companies should then go one step further and think about the impact certain business scenarios would have on that number, the likelihood of those events happening, and adjusting the number so as to minimize the likelihood of taking down too much or too little space.
• Picking the Wrong Location. What may seem like the right location might in fact not be. Companies should consider things such as access, public transportation, demographics, zoning laws, and other factors to help identify the right location for their business.
• Not Thinking About The Future. Aligning a real estate plan with a corporate business plan is difficult to do when milestone events and setbacks do not always go according to plan. To help deal with the “unknown”, negotiating leases which provide both expansion and contraction rights to the extent possible is therefore instrumental. Companies need to go beyond the simple lease and think about sublease rights, expansion rights, rights to cancel, and options to extend.
• Not Measuring The Space. Companies should strongly consider verifying the landlord’s square footage numbers. In larger transactions, even a small difference can translate into a large savings. If it is not possible to measure the space, tenants should at least try to negotiate a tolerance in the measurement. Generally though, and per BOMA standards, a variance of up to 2% is acceptable.
• Signing Too Long or Too Short of a Lease. Companies often think that by signing a short lease they are buying themselves flexibility. That may be true in many cases, but that flexibility often comes at a price. On the flip side, tenant’s may feel a long term lease provides maximum stability, but there are far too many cases – particularly in Silicon Valley where swings in rent can be large – where long term leases signed at the height of the market have gone so far as to force companies into bankruptcy or caused severe harm to the company. It’s therefore imperative that companies take a long-term approach to real estate, while keeping short term trends and business activities in focus.
• Not Verifying Building Systems and Infrastructure. In today’s environment, data, power, networking, and HVAC capacity and availability are crucial. Tenants should ensure that buildings they intend on occupying are capable of providing the network connectivity and other building systems necessary for a tenant’s operation before signing any lease.
• Not Having Your Insurance Carrier Review the Lease Language. Tenants should always have their insurance carrier review the language within a lease that pertains to insurance and subrogation to verify that the insurance is not only attainable, but attainable at a reasonable cost. It is strongly recommended that the actual lease or lease language be sent to your insurance carrier for review before any lease is signed.
• Not Retaining Legal Counsel. By using an attorney well versed in the documenting of a real estate transaction, companies can help avoid ambiguity and errors which could lead to expensive litigation or legal wrangling down the road.

If you are looking for commercial real estate space and do not want to make one of the preceding mistakes then contact The Sundance Company and we can walk you through the process of procuring a great location for your business. Established in 1976, The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations throughout the Treasure Valley including Boise, Meridian, and Nampa so contact us today to see how we can help you find the right office or retail space for your company. More information is available at www.sundanceco.com or 208.322.7300.