3 Simple Ways To Build Great Customer Relationships

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home.

Building trust takes time and a lot of hard work. But it’s entirely doable if you and your teamwork on three of your most important core competencies: service, consistency and transparency.

Great Service Matters
According to a Concerto Marketing Group and Research Now survey, when customers trust a brand, 83 percent will recommend a trusted company to others and 82 percent will continue to use that brand frequently. While hardly anyone talks about the time you went above and beyond for a customer, you’ll certainly hear from the disgruntled ones if you failed to make a deadline or delivered a product that didn’t do what you had promised.

Earning a customer’s trust starts with giving great service. How would you want to be treated if you were a customer? The reality is that service should come naturally, instead of being strategically planned. The more you plan for great service, the less time you’ll spend delivering it.

Sure, there will be times when you’ve tried your best and can’t seem to make any headway with a particular problem. But you want to strive for responsiveness, timeliness and exceeded expectations.

Consistency Breeds Harmony
Consistency goes hand in hand with providing great service. Internal expectations lead to external results.

From a business perspective, consistency applies to every aspect of what you do:

  • Your employees should provide equivalent levels of service.
  • Equipped with the tools they need, your sales team should answers questions the same way.
  • You should stay the course with your products and services, rather than constantly shifting gears to try new tactics or initiatives.
  • Create meaningful measurement to determine whether something is working. If it isn’t viable, you should have a plan in place to make changes.
  • Consistency puts your money where you mouth is within your organization. From a leadership perspective, consistent performance shows employees what you expect from them. For example, if you miss a meeting without a good reason, don’t be surprised if they do the same.

Transparency Is Clear
Transparency is another competency that should come naturally. Yet so many businesses have trouble coming to terms with what it really means.

Customers and clients are smart. They know when you’re being up front or when they are told a mistruth. If honesty is the best policy, they’ll appreciate and admire you more when you admit to a mistake, rather than playing games or even worse, avoiding the topic altogether.

Don’t try to hide or cover up your errors. Address the issue directly, explain how you will handle it and share what steps are being taken to prevent the errors from occurring in the future. To implement transparency effectively, lead by example. Your employees will also admire you more for your honesty.

Sealing the Deal
Maintaining solid business relationships does not mean your customers or clients have to like you. Everyone wants to be liked. But creating customers and clients for life is more about them trusting you to deliver on your promises. It takes effort, but in the end your hard work will pay off again and again, with repeat business, more referrals and personal peace of mind, knowing you met and exceeded your customers’ expectations.

The story was originally published in Small Business Center.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

 

How Often Do You Unplug?

Here’s a chart that’s both surprising and unsurprising.

People in the United States rarely unplug from gadgets according to a survey by CivicScience. As you can see, 43% of those polled say they never unplug. And 17% say a few times a year.

CivicScience seems to have cast a very wide net for its definition of “unplug” with TV, internet, smartphones, etc. counting.

For what it’s worth, I would say I never unplug entirely. I always check the internet even when I’m on vacation. I enjoy it. I like seeing what’s going on in the world. I don’t check email as much, but that’s about it. It doesn’t stress me out too much, unless I see the wrong email.

Anyway, what about you? Do you unplug, do you feel like you need to, or even want to?

Unplug

The story was originally published in the Business Insider.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

 

How To Find Focus In The Office

In its simplest sense, mindfulness means balancing the intense pace of life with being fully present in the moment, which many can agree is easier said than done – especially in the office. Employees in North America, for instance, lose 86 minutes per day due to a variety of interruptions in the workplace, and according to a recent study from Steelcase, only 58 percent of workers reported being able to work in teams without being disturbed.

Life is full of distractions, but workers nowadays are still expected to be “always on,” an ironic metaphor given the proliferation of technology in recent years.

Mental fatigue occurs when we’re often at our busiest, and so at Steelcase we’re asking ourselves, how do we design workplaces that offer workers opportunity for moments of rest, rejuvenation or deep focus free from distractions.

My team has recently completed a comprehensive study on wellbeing at work, and found mindfulness to be one of six dimensions of well-being that the workplace can help improve.

As part of our study, researchers identified and developed design concepts that companies can incorporate into their workplace to help encourage mindfulness by enhancing employees’ ability to concentrate and make thoughtful choices amid distractions and disturbances:

  • Offer spaces where people can seek solitude and respite, or connect with others without distractions or interference.
  • Design areas that allow workers to control the amount of sensory stimulation they are exposed to and enable them to amp it up or ratchet it down.
  • Create spaces that help people stay focused as they interact with others one-on-one and eye-to-eye.
  • Offer places that are restorative and calming, which can be achieved through materials, textures, colors, lighting and views.

Take a look around your own office – how many of these principles ring true of the design and environment in your workspace? This issue isn’t distinct to employees alone. It is a bottom-line issue that can potentially affect the entire organization.

Thirty-six percent of a person’s time is spent working. By creating spaces that help people reconnect with what makes their work fulfilling, employers can help ensure that 100% of that worker’s time is helping to build a better work product and a stronger bottom line.

The story was originally published on Steelcase.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

 

Staying Connected No Matter Where You’re Headed

In an increasingly mobile world, it’s now possible to stay connected and work from just about anywhere. For many of today’s workers, this means checking into the office during summer vacation. If you’re planning to get some work done on your getaway this year, you’ll need the right tools to do it. Here’s a list of tech gadgets to help you work remotely, no matter where you’re headed.

NuForce Cube
Got a conference call? Don’t worry about not being able to hear your colleagues over the crashing waves in the background. When you plug your headphones into this portable audio station, it bypasses your mobile device’s onboard digital-to-analog converter (DAC) for improved sound quality. It can also serve as a high-performance speaker.

OGIO Covert Shoulder Bag
This slim laptop bag is ideal for air travel. The main, padded compartment keeps your laptop protected and easily accessible, while the secondary compartment is perfect for your chargers, smartphone and other everyday accessories. And don’t worry about damaging this bag at the pool; its water-resistant coating guards against splashes.

Penclic Bluetooth Mouse
No laptop mouse? No problem. Instead of plugging into your computer’s USB port, this Bluetooth-enabled mouse looks, feels and acts like a pen, which allows for faster, more precise navigation. The device features five buttons, a scroll wheel and a laser sensor that operates on almost any surface — without a track pad. With this tool’s two-month battery life, you won’t have to worry about recharging the mouse during your trip.

Booqpad for iPad Air
If you’re constantly searching for paper to jot down memos and thoughts while you’re working, this is the tablet case for you. Made by Booq, it’s a combination iPad Air case, folio and notepad that comes stocked with 50 sheets of eco-friendly paper to make sure you’re always ready to write. The screen protector offers 360-degree protection for your iPad.

Kinivo ZX100 Mini Portable Speakers
Want to listen to some tunes while you work? With these rechargeable mini speakers, you can plug the built-in audio cable right into your phone or laptop for high-quality, 360-degree sound. The speakers’ internal battery lasts for up to 6 hours, so you can spend the day on the beach with them.

Griffin PowerDock 5
Many of today’s workers have multiple mobile devices, and it can be difficult to keep track of all the associated chargers. The PowerDock can store and charge up to five iOS devices simultaneously, with each cable tucked away inside the charging station. You can even keep your iPad right in its case while it charges.

Neptor NP056K Portable Battery Charger
If you left your hotel room for the day and realized you forgot to charge your phone, this dual-port charger lets you power up to two devices at once, without an outlet. With its powerful, 5600mAh battery, you can charge your devices up to four times on just one Neptor charge.

Happy Plugs in-Ear Headphones
Why settle for standard white or black earbuds when you can choose from one of 13 bold colors from Happy Plugs? The built-in microphone makes these headphones ideal for conference calls on the go, while the silicon buds, which come in small, medium and large, fit comfortably in your ears as you listen to music on the plane.

Rapoo E9070 Wireless Keyboard
At just 5.6mm at its thinnest, this wireless keyboard won’t take up much room in your carry-on bag. It features a comfortable scissor-key structure and integrated shortcut controls for audio playback, volume adjustment and Web browsing. The 2.4GHz wireless frequency allows for a smooth, interference-free connection to any computer.

Satechi Smart LED Desk Lamp
It may not be the most convenient product to take on a flight with you, but if your vacation is within driving distance, bring along this LED desk lamp. The flexible pivots ensure that the lamp fits into any desk space, and the timer function helps avoid unnecessary energy use. In addition to consuming less power than incandescent and florescent lamps, Satechi’s lamp also has a USB port to charge your mobile devices.

The story was originally published on Business News Daily.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

 

The Social Side Of The World Cup

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

The Right Office Building For Any Business

When it comes to office buildings, you generally get what you pay for, but first you need to know what you want. Colliers International Workplace Strategist David McEwen shares his guide to selecting the office building right for your business.

Defining your requirements starts with a solid understanding of your business strategy and a well formed workplace strategy, identifying who is going to occupy the building and how they will use it. Prioritizing your requirements (other than cost and lease terms) can be broken down into these broad categories:

1. Risk Mitigation

What is the risk profile of the business activities to be undertaken?

What is the impact of unexpected loss of power, phones or data circuits?

What is the security profile of the operation? Is it at elevated risk of industrial espionage, theft, hacking / social engineering attempts, or public protest?

Is the building in close proximity to any location specific hazards?

2. Spatial Needs

Will the floor plates, core placement, column grid, ceiling heights and features like internal atria work for your business?

Are there any groups requiring high levels of floor space density such as call centers or clerical processing teams? Or are there areas where typical occupancy may be higher than expected, such as non-territorial environments?

Conversely what’s the expectation for the density of built zones such as personal offices and meeting rooms?

How large are your various teams? How much do their sizes vary and what are their needs for interaction and collaboration?

How long is the facility required and what are the expectations for changes in team sizes, work practices and technology over that period?

3. Building Performance

Will capacity, sustainability (eg. energy and water efficiency) and other characteristics of the various building services including electrical supply, air conditioning plant, telecommunications risers and elevators meet your business needs?

What are the operating hours? Is shift work undertaken? Will the building’s plant be able to service your needs efficiently outside normal business hours?

Is there to be a computer room or data center? Does it host applications or web services used by customers or users in other sites? Does it need to be on site?

Are there any specialist requirements such as labs or clean rooms?

Do you require particular delivery access or garaging? Do you have areas requiring high floor loading?

4. Amenity

Is the building located close to a public transport hub? If not, is adequate car parking available?

Are there end of trip facilities like secure bicycle parking, shower and locker services to support employees’ lifestyle choices?

Does it provide access to cafés, banking facilities, other retail, gyms and child care facilities nearby?

5. Cosmetic appeal

Will appearance and fit out standards for the building exterior, lobbies, lifts, bathrooms, and the floor and ceiling finishes within the proposed tenancy area align with your brand?

What types of employees are you trying to attract? What will they look for in a building?

What is the profile of visitors or clients attending the site? What are their expectations? Are signage rights important?

Armed with this information you can start to prepare your property brief and prioritize your requirements. In practice it’s a complex juggling act with many traps for the unwary. At the outset, it is useful to assemble a team of internal and external specialists headed by an experienced Project Director, typically covering the following disciplines:

While this sounds like a long list, a good Project Director will help ensure timely and efficient inputs from the necessary experts to develop the right strategy and property brief, and provide effective due diligence on short listed sites.

The story was originally published on Colliers International.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Sitting All Day? 6 Easy Ways to Get Healthy at Work

For most office employees, working at a desk for eight or more hours a day is unavoidable. But as many Americans now know, spending all that time glued to your seat can really take a toll on your physical and mental health.

“In an office environment, you spend most of your working hours sitting in meetings or in front of a computer screen,” said Jamie Russo, chief of work and wellness at co-working office space Enerspace. “Aside from the physical hazards of sitting — such as the increased risks of heart disease, diabetes and cancer — there’s a productivity benefit to giving yourself a mental break. It’s so important to unchain yourself from your desk and give your body and mind a chance to recover.”

Encouraging a culture of wellness in the office begins with its leaders, said Russo. “Walking the walk” at work each day (figuratively and literally) can inspire your employees to do the same.

“Leaders should take walks around the office, make use of the company gym and eat lunch in the cafeteria rather than at a desk,” Russo advised. “A company may spend money on employee wellness programs, but if its leadership isn’t sending the message that it’s OK to take a gym break or have a walking meeting, then it’s wasted money.”

Russo, along with business furniture company turnstone, suggested these six simple ways to start improving your health and wellness at work today:

–– Diversify your posture throughout the day. There are plenty of ways to stay active during the workday and offset some of the damage done by sitting all day. Swap out your regular chair for an active seat like a yoga ball for a few hours, or spend a portion of the day working at a height-adjusted standing desk. You can also walk while you’re taking your next conference call, to give you a physical and mental change of pace.

–– Get up and talk to co-workers. Every few hours, walk around and talk to a different person for 10 to 15 minutes.Not only will these short breaks improve circulation and reduce eyestrain and buildup of muscle tension, but they’ll also help you foster better relationships with employees, and might spark fresh ideas.

–– Purposely leave your brown bag at home. A packed lunch is often healthier and less expensive than take-out alternatives, but once in a while, force yourself to go out and pick up lunch to get away from your desk.

–– Run errands during your workday. If your schedule allows for it, save quick errands — like depositing a check at the bank — for work hours. You’ll get some fresh air and a mental break from the task at hand, and you can cross off the task from your after-work to-do list.

–– Close your eyes and breathe. Meditation is becoming a more popular way to stay focused and reduce stress at work. Sneak in 10 deep breaths while you’re getting your morning coffee or even at your desk when you put the phone down after a call.

The story was originally published on Business News Daily.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

3 Ways to Maintain Work-Life Balance While Staying Connected

In an increasingly mobile environment with a business clock that runs 24-7, many entrepreneurs use their smartphones and tablets to stay connected to both their customers and business partners no matter where they are.

“A lot of small businesses deal with other small businesses, so it’s important to communicate when it works for both parties,” said Mike Pugh, vice president of marketing at digital business solutions provider j2 Global. “It might be early in the morning, late at night, or on a lunch hour. You need to be able to take a message and access information to keep a deal in motion.”

However, just because you can be reached constantly through your mobile devices doesn’t mean you should be. “You should avoid being available all the time to everyone, or available to no one,” Pugh told Business News Daily. “Use technology to make yourself accessible in the right ways to the right people at the right time.”

Pugh offered the following mobile tech strategies to help people stay accessible while still maintaining their work-life balance:

1) Take your time and single-task. With online faxing and a digitized signature, you can send an important fax from anywhere while you’re doing other things. But when you multitask, you’re far more likely to make errors. Step away from what you’re doing so you can give the business task your undivided attention.

2) Don’t take calls unless it’s quiet. Projecting professionalism and seriousness is just as important as being responsive. Before you take or return an important call from a prospect while you’re out of the office, make sure you’re in a quiet environment first.

3) Find solutions that work on any platform. You need to be able to use whatever device  is available to you at the time to conduct your business. The software and programs you choose to run your operations should behave the same way on your phone, tablet and desktop.

The story was originally published on Business News Daily.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

10 Surprising Social Media Statistics

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

• This demographic has grown 79% since 2012.
• The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
• For Facebook, this group has jumped 46%.
• For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 MILLION OF FACEBOOK’S USERS ARE “MOBILE ONLY”

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straightforward.

3. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five-minute videos explaining what your company does or introducing your team.

4. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.

5. SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

7. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

8. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

9. EVEN THOUGH 62% OF MARKETERS BLOG OR PLAN TO BLOG IN 2013, ONLY 9% OF US MARKETING COMPANIES EMPLOY A FULL-TIME BLOGGER

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

10. 25% OF FACEBOOK USERS DON’T BOTHER WITH PRIVACY SETTINGS

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

The story was originally published on Fast Company.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Four Mobile Technologies That Will Change How You Do Business in 2014

In 2014, new mobile gear will help you connect with customers, sell your product and stay productive wherever you are. In other words, these four burgeoning mobile technologies are primed to change how you do business in the new year.

Phablets: If you don’t already own a megasized smartphone/tablet hybrid — often called phablets — you might by the end of 2014. Over the past two years, smartphones have been getting bigger and bigger. In 2013, phablets, such as the 5.7-inch Galaxy Note 3, saw huge success, and scores of huge smartphones are set to debut next year. Business users in particular can benefit from the extra screen real estate afforded on a phablet. Their big displays are more comfortable for Web browsing, compared with the cramped screens on smaller devices. And they offer the space business users need to view or edit documents and spreadsheets on their smartphone. In other words, owning a phablet means you can do real work on your phone.

True mobile multitasking: Mobile operating systems such as Android and iOS were designed to display one app on-screen at once. Real mobile multitasking, however, requires the ability to view two or more apps at the same time. This year saw the debut of the productivity-boosting feature on Android phones from makers such as Samsung and LG. The rise of large phablets have made it more practical to work in multiple windows at the same time on your phone, but the feature is also available on more modestly sized handsets like the 4.9-inch Samsung Galaxy S4. Meanwhile, the proliferation of Windows 8 tablets has helped bring true mobile multitasking to larger slates. That’s a plus for the mobile business user who wants to check their email while browsing the Web, for example. Expect more devices to ship with side-by-side multitasking this year.

Smartwatches: The first big smartwatches launched in 2013, but 2014 could be the year they hit the mainstream. A string of wrist-ready devices launched this fall, and heavy hitters, including Google and Apple, are rumored to be readying smartwatches for release in 2014.The wearable gadgets aren’t just a novelty; they could have major benefits for business users. The existing models pair with your smartphone, then scan your accounts to notify you of incoming email, text messages, calendar events and more. That means business users are less likely to miss an important email, phone call or meeting because the notifications are right on your wrist. Some models feature a built-in microphone to let users dictate notes or perform hands-free searches on the fly.

Tablet/laptop hybrids: It’s the return of the netbook. Tablets that pair with keyboard accessories aren’t new, but they are becoming more popular. More importantly for business users, 2013 was the year when tablets finally became powerful enough to replace your laptop for real work. Powerful slates such Microsoft’s Surface Pro 2 actually have more in common with Ultrabooks than most tablets. Not only that, but the rise of Windows 8 tablets means business users finally have access to a desktop operating system on a tablet — the same operating system they probably use in the office every day. Meanwhile, tablet hybrids such as the ASUS Transformer Book T100 prove you don’t have to break the bank to get a keyboard-equipped, business-ready tablet. Expect more of the same in 2014.

The story was originally published on BusinessNewsDaily.

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