The Importance of Real Estate Signs

CRE Outsider offered some great tips about real estate signs. The majority of the article is below but you can visit their website to read the entire post. Commercial real estate signs are a constant, visual reminder that reinforce awareness and provide name recognition.  Consider the fact that the average person passes by at least 40 signs per day and that 97% of the people in any given market will see a sign each day.  You can’t turn them off.  They just sit there as the market circulates around them waiting for the moment a consumer has a need. Signs have the lowest cost per impression and highest awareness/recall than any other form of advertising. Here are some suggestions to get the most out of your signs.

1 – Design: Don’t jam lots of text onto your signs.  Besides the listing type (sale/lease/available) your company name, logo and phone number are all you need.  Most brokerages put a web address but it’s really not necessary.  If they can read your company name, they’ll search for it online and get to your site. Some brokerages feel it’s  necessary to put the agent’s name/direct phone number on the sign.  Unless the agent’s name is easy to remember (because the phone number sure isn’t) it may not be worth the extra cost.  If you do want to add agent names, put them on a rider to not only draw attention to the name but so you can re-use the base sign.

2 – Contrast: Make sure your signs contrast with the background you intend to place them on.  You’ll also want to make sure your signs contrast with competitor signs – or that your competitors aren’t blatantly ripping off your design. If everyone seems to be copying your solid red signs, break it up.  Keep the red prominent but put your logo or phone number in a white or other secondary color block.

3 – Consistency … and Change: There’s something to be said for consistency when it comes to branding so don’t go changing your signs or logo all the time.  But you do need to be on guard for changes in style.  Review your sign design to keep it visually up to date and distinctive enough to stand out.

4 – Placement: Billboard advertisers place signs based on traffic counts and demographics but you don’t have that luxury.  The sign’s got to go where it’s got to go.  For primarily foot traffic areas, you’ll want them at/near eye level.  Signs viewable from highways should be placed facing traffic or multi-sided/multiple locations if you’re trying to attract commuters from both lanes.  If the sign is on a building, place at heights similar to billboards so they’ll catch the eyes of drivers on the approach. Also consider placing signs in areas where people tend to fixate their gaze such as bus stops or signaled intersections proximate to buildings you have listed or just for branding purposes.

5 – Measurement: Don’t just put up signs and forget about them.  Set up a system with the address, alternate addresses, nearby intersections, highway markers and any landmarks for each sign so when people call, you’ll be able to determine which property they’re calling about.

There’s no way you’ll know who visits your website after seeing a sign, but do keep track of sign calls.  And, make a note of deals that originated from sign calls.  Your results may vary, of course.  But if you don’t have the data, you’ll never know  that signs do work.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Mobile Marketing: What You Should Know

Here is a nifty and informative infographic that clearly illustrates just how much people rely on and use mobile phones and smart mobile devices. The information shows that we use our phones for pretty much everything. More than 1 billion of the world’s 4 billion phones are now smart and 3 billion are SMS (short message service) enabled. It is widely predicted that by 2013 mobile internet usage will overtake desktop internet usage, and in 2012, more than 60% of all local searches are done from a mobile device. To better illustrate the growing mobile marketing opportunity, take a look at this infographic showing the size of the mobile market.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Mobile Usage in Commercial Real Estate Up 61%

Technology in the commercial real estate sector moves at a far different pace than residential real estate, because the type of consumer is far different, and far fewer, and the professional needs of industry insiders are typically met by older software that may not be sexy and may be clunky, but transferring to another system is often regarded as a waste of time for a fast paced industry.

That said, devices in the pockets of professionals and consumers have evolved dramatically, and mobile use is on the rise, up 61 percent in 2012 compared to 2011, according to inMotion Real Estate’s recent report which also forecast that mobile use will double by 2016.

The report notes a 225 percent increase of mobile visits as a percent of total website visits in 2012 compared to 2011, marking a rise not only in smart device ownership, but in mobile usage in the commercial real estate industry.

The top five mobile brands in the commercial real estate industry are Apple, followed by HTC, Samsung, Motorola, and RIM (Blackberry). The most commonly used devices were the iPhone, iPad, Sony Ericsson LT 15i Xperia Arc, HTC EVO 4G, and lastly, the Motorola Droid X.

Interestingly, the rise of tablets are also forecast to be a substantial part of the commercial real estate industry, which makes perfect sense as professionals often spend a considerable amount of time in the field.

Apps and technology are in the process of catching up with mobile devices, and we suspect that the devices are what will help professionals to make the transition from older tools to the newer, slicker, more time-saving apps of today. Having watched the rise of tech tools for residential real estate professionals who tend to be faster to adopt, it is foreseeable that an app and tech tool surge is on its way.

 

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Have We Reached a World of Infinite Information?

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Jade Plaza: Boise Valley Retail Space for Lease

Jade Plaza is a 13,500+ square feet retail building in the Silverstone Business Campus in Meridian, Idaho, that provides excellent exposure and access to Overland Road with a traffic controlled intersection for ingress and egress. Great location for eatery or high traffic service user, and Eagle Road is located half a block west, is the highest volume road in the state, with the exception of I-84 Connector

Jade Plaza (Retail/Office)
3679 E. Overland Road
Meridian, Idaho 83642

Building Size: 13,513 square feet
Zoning: CC
Year Built: 2005
Site Area: 1.72 acres
Number of Floors: One
Parking: 5/1,000 usable square feet
Construction: Wood frame and glass with 6-inch square steel columns
Roof: Single ply EDPM roofing system on 2 layers of 1 ½ polyiso board on metal decking and bar joists framing system with vapor barrier
Floor Construction: 4” reinforced concrete slab over 18” compacted base
HVAC: 5-ton gas-fired carrier rooftop units. 100,000 BTU; 2,000 CFM
Ceiling: Lay-in acoustic ceiling panels in 2’x4’ T-bar ceiling grid with indirect and recessed lighting
Ceiling Height: 10 feet in office areas
Restrooms: Shared or private tenant restrooms throughout
Life Safety: Wet pipe fire protection system with alarm valves with Fire Department Connection
Miscellaneous: The building has stone veneer wainscot with white window frames and tinted glass. There is extensive perimeter and site landscaping; distinctive entry portals at signaled intersections on Eagle Road as well as Overland Road; consistent architecture throughout the park.

More information available at about Jade Plaza at www.sundanceco.com or LoopNet.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

The Top Workplace Trends

As the country recovers from a recession, workplaces are moving forward in new ways with new rules. Changes are afoot from how our offices look to who runs them and what equipment will be used. BalanceGal LLC looks at the trends seen in 2012 and what to expect in 2013:

• Employee engagement. There’s no polite way to say it — workers have had it. In 2012 we lost our happy-to-have a job mindset and now we want appreciation. For some of us it’s been a few years since we’ve had a raise or bonus. An October survey by by MSW Research and Dale Carnegie Training found only a mere 29 percent of employees are fully engaged. Experts say if our employers want us more engaged, they need to boost our confidence in senior management and look for ways to reward us. “Companies are going to have to decide, do we want to invest in our people again?” says John Hollon, vice president for editorial at TLNT.com, which follows workplace trends. “They will need to reconnect with workers in ways haven’t had to worry about for about 5 years now.”

• Top performers are lifelong learners. It hasn’t been easy, but American workers finally realize we need to take control of our careers. Most companies cut way back on training and on education reimbursement at the same time we discovered a need to add to our skills toolbox. Being the top sales person, or even the best doctor now means we have to keep up with new technology, trends and approaches and we have to do it on our own time and our own dime.

• Social media at work is a complicated mix. Through social media, companies now have an amazing way to market their handbags or food delivery services. But this new outlet for driving sales is also driving management crazy. As American workers turned to Facebook and Twitter to rant about cheap bosses or snotty customers, we saw employees getting fired and employers getting sued. Meanwhile labor lawyers are busy drafting social media policies for companies trying to protect themselves by letting workers know what’s acceptable. The rise of social media in the workplace isn’t likely to slow and employers will have to prepare themselves for the benefits — and the hazards.

• Flexibility is king. Sure we want to be paid well. But more importantly, we want to know that our employers “get it.” We want the day-to-day flexibility in how, when and where we work to better manage our lives. This year, we even saw reports that claim almost half of all workers would give up some of their salary to get more flexibility. We also saw smart employers of all sizes begin to position flexible work as part of their culture. Guillermo Rotman, president of Regus Americas, predicts more businesses will offer their employees flexible work options going forward, particularly as technology untethers us from our desks.

• We’ve got to get up. This was a breakthrough year in understanding how we work affects our health. Sitting at our desks, staring at a screen all day is making us fat and unhealthy. We saw a new pressure on employers to encourage workplace heath initiatives and pay more attention to physical activity at work. And we’ve realized we need to work differently, to get up and move around because mini-breaks, just one minute long throughout the day, can actually make a difference.

• Wellness programs are on the rise. Our employer really does care if we eat that doughnut or go for the apple. In fact, he cares so much, in many instances, he’s going to pay us to lose weight or participate in a wellness program. By now, employers realize that if we engage in healthy behavior, they benefit from lower healthcare costs. Expect this trend to get even more attention because The Affordable Care Act will expand the ability of employers to reward workers who achieve health improvement goals.

• Overtime. Is stopping on the way in for doughnuts for coworkers considered on the clock time? It could be. Companies are running into trouble with workers who claim there’s a rampant disregard for overtime pay provisions. In 2012, employees filed more than 7,000 federal lawsuits commonly known as wage-and-hour cases against their employers or former employers, records show. Losing these cases proved costly for some employers, and lawyers say they see these types of lawsuits continuing in 2013 along with a new interest in management training on what counts as a violation.

• Boomers retiring. We’ve been told it is coming, now it is happening. Experts say 2013 is the year that kicks off a wave of boomers retiring from careers they held for decades. “Some industries already are very focused on how to replace those exiting employees,” says Jennifer Schramm, manager of workplace trends and forecasting for the Society of Human Resource Management. Others will have to work hard and fast to develop the next generation of corporate leaders. At the same time, retirement creates a need for older workers to find ways to stay productive. Look for retirees to seek out opportunities to find work that helps them contribute to the greater good or causes they care about, says Marci Alboher, VP of Encore.org and author of The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life. “They will be looking for opportunities to do something impactful.”

• Newly designed workplaces. Our workspaces are changing along with our work habits. As collaboration becomes more important, we are finding that workplaces that allow for sharing ideas are the new norm — open floor plans and collaborative work environments, standing work stations and dual monitors. We also see an increasing number of co-working or shared office space and virtual offices, preparing us to say goodbye to office cubicles of the past and look forward to opportunities for better networking. And while we’re at it, we will likely be bringing our own device with us to the office of the future. A Cisco study showed a staggering 95 percent of organizations permit employee-owned devices in the workplace. This includes laptops, tablets and smartphones.

Leading organizations recognize the challenges and opportunities that these trends bring. For most, the belt tightening is over and 2013 will be the year to refocus on top talent and move forward together.

 

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

25 Amazing Offices

Office Snapshots ran a recent update on their website showcasing some of the most amazing offices out there. Check out the link here to see and read all about these great places to work. The picture below is from the offices of Mojang, the creators of Minecraft.

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About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Essential Apps for Commercial Real Estate Professionals

Here are eight great apps for any commercial real estate pro thanks to the folks at http://blog.commercialsource.com/:

Photoshop Express Because managing your property photos can be a pain — cropping and color correction and brightness are a must-have for property shots –  photo management should happen fast and on-site, Photoshop Express is the iPad’s leading solution, bringing much of the power of the world’s leading photo software to your pad.  Compatible with iPhone, iPod touch, and iPad.Requires iOS 4.2 or later.

AutoCad WS View, edit and share AutoCad drawings with anyone from the site with AutoCad WS. Easily open DWG and other file types and get close with your prospective tenants on improvements while on-site.

Dragon Dictation Voice recognition app that allows you to easily speak and instantly see your text or email messages. Up to five times faster than typing on the iPad keyboard. Tap to record, tap again to pause, doubletap when complete.

Dragon Recorder Use the free Dragon Recorder app with your iPhone, iPad or iPod touch (4th gen) to conveniently dictate complete memos, reports, or articles – anytime, anywhere. Play back, rewind and fast forward the audio recordings. Then wirelessly transfer the audio files to your Mac or PC for quick and accurate transcription with Dragon speech recognition.

Dropbox Emailing yourself a file so you’ve got access to it at your desktop or mobile device is a hassle.  Dropbox cuts out the hassle – its’ a free service that lets you bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox is accessible from all your computers, iPhone, iPad and even the Dropbox site.

ArcGIS by ESRI Ideal for building data on top of locales using maps.  You can get to key demographic and market indicators, map distances, run keyword searches and manipulate layers.  Ideal for access plans.

Pro HDR So much of onsite photography depends on light factors that we can’t control.  But you can make up for the shortcomings using High Dynamic Range photography that takes multiple shots at once, then sums them together for the best looking exposures – all automatically.

Sign-N-Send  Sign any Microsoft Office document or PDF and send to anywhere with Sign-N-Send. Universal app that works on all iOS devices.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Video: Commercial Real Estate’s Economic Contributions to the Economy

Commercial real estate development is a valuable economic engine in the United States – it creates jobs, generates income and significantly contributes to the U.S. economy. Watch this video produced by the NAIOP Research Foundation to learn how commercial real estate development positively impacts the economy throughout economic highs and lows.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.

Commercial Real Estate’s Top 10 List for 2013

The U.S. commercial real estate (CRE) recovery, although slow, has been visible in improved fundamentals, capital availability, asset pricing and transactions. REITs continue to outperform others, primarily due to higher liquidity and relatively easy access to capital markets. However, the CRE recovery appears to be unsteady, with increased “caution” given the nation’s stalled economic recovery, which is due, in part, to sovereign debt problems and economic stagnation in Europe as well as slowing growth in emerging markets such as China and India.

This report, the 14th in Deloitte’s series on critical issues affecting real estate, examines CRE market trends and developments, with a focus on potential solutions to help CRE players favorably position themselves in the medium-to-long term future.

The report examines the top 10 issues facing U.S. CRE in 2013, and how innovation can drive industry growth during this period of slowed CRE recovery.

The top 10 issues for commercial real estate in 2013 are:
• Macroeconomic fundamentals
• CRE fundamentals
• CRE lending
• Real estate investment trusts (REITs) and private equity real estate (PERE)
• CRE deal flow
• Single-family homes
• Globalization of CRE
• Sustainability
• Technology
• Analytics

The complete 32 page report can be downloaded by clicking here.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at www.sundanceco.com or 208.322.7300.