If not, learn how you can use technology in creative ways to help provide your customers with the best service on the planet and outshine your competition. Here are some ways you can use your website to provide cutting-edge service that your customers will love:

1. Frequently Asked Questions (FAQ): No matter what business you’re in there are probably a few questions that customers ask repeatedly. Wouldn’t it make sense to collect those questions and produce a page with that content as well as the answers? This way your customers can save a phone call and get some, if not most, of their questions answered quickly just by going to the FAQ page.

2. Downloads: People love free stuff, and your website is a great place to provide it, but that material should have value to your customers. Has someone in your organization written a white paper that would be of interest to your target market? If so, then publish it on your website and make it easy to find. If you’re in the software business provide fully-functional, downloadable trial versions of your products that are good for 30 days. If you sell electronics, then publish the user manuals in PDF format on your site.

3. Blog: Publish a blog on your website and update it regularly with fresh articles on subjects of interest to your customers. Not just fluffy sales pieces that don’t offer any useful information, but real content that saves them time, money or both. Show that you’re interested in providing valuable and timely material that will benefit them, free of charge.

Some of the best ideas out there will come from your customers. Listen to them. Ask them for input and be willing to implement their ideas. You might be surprised by what you’ve been missing or how making some simple adjustments can make a huge difference. Never be too stubborn to consider a suggestion, and always consider your customers’ perspective when evaluating how your business can be improved. Cool technology is no substitute for good, old-fashioned customer service. In short, use common sense and always treat people like you would want to be treated.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.


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