Commercial real estate brokers know that near-constant networking is the key to success. You never know who you’ll meet or what new ideas you’ll be exposed to. So brush up on a few ways to set your networking strategy.

  1. Attend seminars and conventions

The best way to get to know more people in your field is to spend more time at events such as seminars and conventions. That way, you’ll be able to listen to people speak about CRE trends and stay updated on industry changes. Events can cover anything from general information about the market to more specific issues like technology disruption and marketing strategy.

Also, most people attending these seminars and conventions are doing it for the same reason as you – to build relationships.

  1. Become active on social media

Social media platforms like Facebook, Twitter, and LinkedIn are great for getting to know people in your industry. But the key to becoming a networking expert over social media isn’t just to maintain an active presence, you also need to actually become a source of information. Fortunately, doing this is as easy as joining groups and participating in discussions, as well as sharing or creating meaningful material of your own. As long as you’re sharing things that people in your industry can find value in knowing, you’re doing it right.

  1. Become more active in your own local small business community

The real estate industry is a very networking-oriented field. In order to succeed, professionals are expected to build and maintain relationships with various members of the community. As you can imagine, the more work you put into building businesses relationships in the community, the more likely that you’re going to be approached with new business opportunities.

  1. Be friendly—all the time

While not directly related to networking, your personality does play a role in determining whether you’re able to successfully connect with people or not – both in the professional world and in a personal capacity. The best way to make people want to network with you is by being friendly, polite, and helpful. At the end of the day, people want to feel appreciated, and displaying a little bit of kindness or performing a helpful gesture can go a long way towards making people want to connect with you online and in person.

  1. Maintain your relationships

Networking is about more than just exchanging business cards and email addresses – it takes work. In order to benefit from networking, you need to make the effort to maintain the relationships that you’ve built. The good news is that technology has made it easier to do that.

This article originally appeared on the Apto Commercial Real Estate blog.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at or 208.322.7300.


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