cheerful male hipster sitting at table with colleague in workspace
Photo by ArtHouse Studio on

For leaders navigating unpredictable times, one attribute is critical to thinking strategically: focus.

Disrupted routines are partly responsible for derailed attention spans, but biology is also part of the cause.

When your brain detects imminent danger, the prefrontal cortex—the area responsible for critical thinking, impulse control, and focus—gives way to more primitive functions that protect you in the present moment. The pandemic is an ongoing threat, but most of us are not in immediate danger. Yet this often-chaotic situation demands clarity. To keep a business afloat or plan for an ever-changing future, you need to think strategically—not frantically.

The good news? Strategic thinking is a practice. Even as the world shifts below our feet, we can cultivate the ability to generate new ideas and make ingenious, unexpected connections. Here are three ways to focus on the big picture.

Make Time to Reflect

Jumping from task to task inhibits your ability to process new information. Your mind needs time to let ideas sink in. “Reflection gives the brain an opportunity to pause amidst the chaos, untangle, and sort through observations and experiences, consider multiple possible interpretations, and create meaning,” leadership consultant Jennifer Porter writes for Harvard Business Review. “This meaning becomes learning, which can then inform future mindsets and actions.”

If you’re struggling to pull back from day-to-day details, block off an hour in your calendar. Treat it as a non-negotiable appointment. Minimize distractions and ask yourself questions such as “What will success look like 2, 5, or 10 years from now?” In the midst of the COVID-19 crisis, shorter time frames might also be appropriate. Think 6-8 weeks or even six months into the future and ask about your company, “How do our current projects contribute to our mission?”

Strategic thinking is essential, but it’s not always comfortable. You might have creative breakthroughs and feel inspired to blaze ahead. You might also feel vulnerable, scared, irritated, or even bored. Take a deep breath, sit with those feelings, and persevere.

In my experience, there’s always something valuable on the other side of discomfort.

Aim to Embrace Change

The pandemic has already been devastating for millions of people worldwide. From job loss to human loss, there’s no sugarcoating this crisis. At the same time, there are always glimmers of hope in difficult moments. Consider how you can adapt to the economic, cultural, and social changes of the past several months—even if they’re shifts you didn’t welcome.

For example, can you develop an offering that blends digital and in-person delivery? Could a physical product evolve into a virtual service? As an employee, how can you add more value? And most importantly, how can you help others adapt to our new realities?

Broaden Your Perspective

Travel is always one of the best ways to cultivate fresh ideas, whether you’re attending a conference or seeing the world. Most trips aren’t in the cards for a while, but you can still connect with people who challenge and engage you. Set up a brainstorming session with a friend or colleague. Read about topics outside your normal range of interests.

If you have the time, take an online class or view live presentations. You’ve probably watched some great TED Talks, but I also recommend Creative Mornings, the breakfast speaker series that launched in New York and spread around the globe. These newly virtual talks put the world at your fingertips. Tune in for live presentations from Barcelona to Baltimore or choose from almost 9,000 archived videos.

You can also explore strategic relationships. Many top companies collaborate with employees, customers, and other organizations to expand their thinking. For example, Nike and Apple teamed up to create Nike+, while Barnes & Noble bookstores invited Starbucks to create in-house coffee shops. “Partnerships are transactional. Strategic relationships are transformational,” says David Nour, author of Co-Create: How Your Business Will Profit From Innovative and Strategic Collaboration.

In other words, with a wider range of viewpoints, you can create something completely above and beyond your individual efforts.

Portions of this article originally appeared on the Fast Company website.


The Sundance Company                                                                
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at or 208.322.7300.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s