Technology and Real Estate

How are you using technology to grow your real estate business? In a recent entry in his REtechBits blog, real estate PR executive Michael Beckerman explains how the digital revolution is transforming the way residential and commercial real estate professionals can gain a competitive edge in the marketplace by embracing these new tools. You can read the story below or visit the link to the blog.

These days it’s hard to miss the dramatic changes taking place in the commercial and residential real estate industries. No, I don’t mean the transformation of certain markets, or how one sector is hotter than another, or the type of companies that are making a splash. I mean the single most profound change I have seen in my 25 years of being active in the real estate industry: the proliferation of new technologies specifically focused on the business of real estate.

Never before have so many new technology companies targeted and succeeded in changing the way the industry functions from brokerage, marketing, news and information. And, these companies are not just fly-by-night start-ups, they are deeply funded, revenue producing, well-thought-out players in a variety of niches that are strongly positioned to be here for the long-term.

When I first entered the real estate industry having built a public relations firm that specialized in representing clients in the field, I immediately realized I was entering an industry that was, by comparison to many other industries, in the dark ages. It wasn’t cool, certainly not sexy, and had very little innovation. To say it was an old boys’ network was an understatement. Fast forward to today and I can’t tell you how many people I meet while wearing my new hat as a fledgling tech entrepreneur, and I say I have a site for the real estate industry and they are immediately intrigued and excited to learn more.

Now when I go out to meet with either prospective investors or someone in the tech media, they are actually interested in the commercial and residential real estate industries for the first time. It’s an exciting time to be a tech entrepreneur in the real estate industry. Why? Maybe it’s because it’s one of the last big industries to embrace technology and its time has come. Or, perhaps it’s because the tech community just saw there was little competition but a lot of money to be made? Or, maybe it was just like everything else, a little bit of coincidence, a little bit of timing and a little bit of actual insight.

As someone who follows both technology and real estate, there are so many very cool companies now innovating in this industry that I find some of the newest ideas are not coming from social gaming or social media, or pure technology, but from the real estate industry itself. Companies like CoStar, LoopNet, Real Capital Analytics and REIS have long been established innovators in the space, but now besides the information sector, innovators are showing up in all corners of the industry. A few of the ones that deserve paying attention to include:

View the space. A very cool site that takes video production and analytics to a whole new level.

42floors. Takes the brokerage model to an entirely new viewpoint by making it easy to discover and create a dream office.

ClickPay. Provides an electronic payment platform to collect rent payments, association fees and dues, and other fees.

I think one of the reasons why the market is so receptive to new ways of doing things is because the market is not as vibrant from a demand and development point of view. When everyone is super busy making deals and money, they tend to look at innovation and shrug “who needs it, everything is great!” So, in times where the market is cooled, and people have a bit more time to focus on how to be better, smarter and more innovative, technology and new ideas finally have a place to breathe. I think we are in one of those cycles. And that’s a good thing for companies like mine and the others I mentioned.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

More Room for Ideas in a Smaller Office

A recent article from the NY Times about gaining savings and productivity from smaller offices.

Ever since the economy started to slow down about five years ago, companies have been looking for ways to reduce their office space costs. One option that has become more popular is reconfiguring the office to fit the same number of workers in a smaller space, and either subleasing the leftover square footage or returning it to the landlord.

Certainly, the primary motive is saving money. But some companies and architects say that having employees in closer proximity makes for a more collegial and collaborative environment — and a more productive and profitable one.

“We wanted people to be able to work wherever the work is, in whatever style,” said Mike Grindell, the executive vice president and chief administrative officer of 22squared, an advertising agency in Atlanta that recently completed a renovation.

The agency originally had three floors at 1170 Peachtree Street NE, and was subletting two-thirds of one of the floors in 2009 when it hired the large architecture company Gensler to redesign its quarters and ensure it met LEED gold energy standards. Gensler teamed with Carter USA, an Atlanta-based commercial real estate company, as project manager and Humphries & Company from nearby Smyrna, Ga., as general contractor.

At 22squared, a privately held agency with $64.7 million in 2011 revenue, the team ended up with a 50,000-square-foot space on two floors that went from an emphasis on hierarchy to one about equality. Before the renovation, natural light was reserved for private offices and conference rooms; now sunlight reigns for all.

Walls were dismantled. Employee work stations are now by windows. Private offices are at the center of the firm’s two floors. Small collaborative spaces are prevalent. White boards and glass walls for writing are everywhere. Work groups come together, dissolve, then come back together again.

By Gensler’s own measure, the revised space has delivered favorable results. Collaboration has increased by 22 percent, according to Gensler’s Workplace Performance Index, which rates workplaces and employees before and after renovations. That score brings 22squared’s rating up to par with the top performers in the advertising industry.

“You see and feel work happening all over the space,” Mr. Grindell said. “There’s better density, energy and productivity on two floors now than on two and a third before.”

Kevin Parker, the president and chief executive of Deltek, a software engineering company in Herndon, Va., said consolidation solved a number of problems at once for his company.

“We were spread out on seven floors in four buildings,” Mr. Parker said. “There was friction from meetings and driving — the buildings were within 10 square miles. With the traffic here, that’s a lifetime.”

Deltek moved into a newly configured space in an existing building last November with the goals of consolidating the company, and taking advantage of cost savings, higher productivity, and more idea generation and sharing.

Now, about 700 Deltek headquarters employees, a diverse group resulting from 11 acquisitions since 2005, are all in one redesigned, six-story building. Employees from two of the acquired companies, once archrivals who competed fiercely to provide information and analysis to companies seeking government contracts, now work side by side.

“The us-versus-them went away,” Mr. Parker said. “It’s one team, one floor. Now we’ve got some mojo.”

Because Deltek’s corporate culture is focused around special events like celebrating new sales, the new building has a vertical and horizontal hub. Circular spaces feed into it to create a sense of community.

“They can bring people together for big announcements,” said Catherine Haley, a senior principal at HOK and Deltek’s architect. “It creates visibility and the ability to network with each other.”

Even some of the country’s largest companies are cutting space. Christian Bigsby, the senior vice president for worldwide real estate and facilities at GlaxoSmithKline, said the company was engaging in what it called an opportunistic “footprint reduction program.” It began to make the investment, based on vacancy, relocations, or lease terminations, about six years ago.

Located in 90 countries with primary administrative centers in Britain, the United States and Belgium, GlaxoSmithKline is enacting the program globally.

“We can move to a smaller building with a smarter, improved working environment for reduced S.G.A. costs,” Mr. Bigsby said, using an accounting abbreviation for selling, general and administrative expenses — essentially, the overhead and indirect costs.

Before the program began, 35 percent of GlaxoSmithKline’s work activities were taking place in cubicles or offices. But those spaces took up 85 percent of the company’s office space, what Mr. Bigsby called a significant misallocation of resources. The question became: if the company provides 85 percent of its space for 35 percent of its work, where was the rest happening?

The answer: in meeting rooms, corridors, coffee stations and during travel. “Our solution is to press down the 85 percent dedicated space and increase the variety of alternative work spaces, because people’s activities did not align to the traditional spaces.” Mr. Bigsby said. “The desk space is now about half of our footprint.”

The arrangement of the workplace into neighborhoods and communities, in the form of benching for six people at a stretch, is not without a down side. On what the company calls bonus day earlier this year, Mr. Bigsby scurried to find a private space to review his salary with his superior.

“Everyone was trying to get a one-on-one,” he said. He had to settle for talking to his boss at a video conference out on the floor.

GlaxoSmithKline provides eight seats for every 10 employees, so it is possible that people might work in a different space every day.

“You get what’s available,” said Ms. Haley of HOK, who was also responsible for the Glaxo design. “If you can work on a computer in the middle seat of an airplane on a flight to Europe, then you can work at a different desk every day. It’s a hotelling desk — it’s not assigned to you.”

Bottom line, the clients say, is that the compression pays off.

“Our contract cycle used to take three to four days,” said Mr. Parker of Deltek. “Now we’ve cut it to hours.” Better yet, the firm has saved $1.5 million in rent.

At 22squared, the savings came during midnight of the recession, when the firm signed a new lease on its Atlanta office. “Let’s just say that over 11 years, it’s 15 to 20 percent better than what we had, plus a top-to-bottom total renovation,” Mr. Grindell said.

For a firm like GlaxoSmithKline, employing about 100,000 people globally, there are certain economies of scale. “We’ve reduced costs by $50 million a year just in our administrative spaces,” Mr. Bigsby said.

Plan Your 2011 Meetings at the Silverstone Amenity Center

Happy New Year! It is never too early to start planning your company meetings, parties, or retreats, and Slverstone Amenity Center is ready for you. No detail has been overlooked in any of the Silverstone Amenity Center conference and meeting rooms, which feature the integration of high-tech audio/visual capabilities, wireless internet, and video teleconferencing. Whether you’re hosting a business meeting, corporate retreat, or holiday party, The Silverstone Amenity Center is the perfect location for any occasion. Located at the corner of Eagle and Overland Roads, in the Silverstone Park, the Amenity Center is right in the heart of the Boise Valley.
Additional on-site services include:

  • Business Concierge
  • Food and Beverage Catering Arrangements
  • Presentation Equipment
  • Commercial Catering Station
  • Free Parking

More information available at www.silverstoneamenitycenter.com.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Office Space For Lease in Meridian, Idaho

Are you or your business in need of office space in Meridian, Idaho? If you are looking to lease, buy, or rent office space in the third-largest city in the state then you’ve come to the right place. Since our start in 1976, The Sundance Company team has helped businesses of all sizes find the right space for their office in the greater Boise area including Meridian.

Our goal is to help you find the office space that suits your business needs in Meridian, one of the fastest growing markets in Idaho. With our start-to-finish capabilities, The Sundance Company can help make sure your new office space is a great place to work.

Meridian Office Space for Lease
For most businesses, an office space lease is a major commitment. While the cost of your office space lease can significantly affect your bottom line, it also has many other important consequences. Having an office space expert like The Sundance Company – who is in tune with the Meridian market – will make a big difference in your search for office space for lease in this rapidly expanding market.

Take advantage of the ability of The Sundance Company – Meridian’s commercial real estate leader.  The Sundance Company’s professional and knowledgeable staff will help ensure you find the right office space and help you get the best deal possible for your office space needs.

If you have questions or comments about The Sundance Company please call 1.208.322.7300 or visit our website at www.sundanceco.com. To view some of our commercial real estate options in Meridian, please visit our Properties page.

Silverstone Corporate Plaza Open House

The Sundance Company, developer of Silverstone Park in Meridian, Idaho is pleased to announce the completion of the Silverstone Corporate Plaza.  This 120,000-square-foot, Class-A office condominium commercial real estate building, located within the sought-after Silverstone Park offers office spaces ranging from 3,000 to 90,000 square feet and features an unprecedented combination of amenities including business concierge services, executive boardrooms, conference rooms and covered parking. For further information about leasing/ownership please call 208-322-7300 or visit www.sundanceco.com.

With many thanks to the local community, we proudly offer this open house to the general public.  Please join us on Friday, December 4th, 2009, from 11:00 a.m. – 2:00 p.m. at the Silverstone Corporate Plaza Building, 3405 E. Overland Road in Meridian (Silverstone Park at Eagle and Overland Roads).

The Sundance Company invites you to take the tour. We want to showcase the Silverstone Plaza and our Silverstone Amenity Center, which provides everything from contemporary catering facilities to the ultra-modern conference rooms and our progressive classroom-style training rooms.

Silverstone Business Campus story

Here is a story about the Silverstone Business Campus that appeared in the Idaho Business Review in 2008.

The Sundance Company recently started building the 124,000-square-foot Silverstone Corporate Plaza at 3421 E. Overland Road in Meridian, Idaho. The upscale office-condo building, in the Sundance-developed Silverstone Business Campus in the southeast quadrant of Overland and Eagle roads, will include sizable space for Home Federal Bank.

“By developing this project as an office condominium, we hope to provide our clients with the flexibility to either own or lease high-quality office space in a magnitude unprecedented in the Valley,” Sundance Chief Operating Officer Travis Anderson said in a release. “We believe this was a key factor in the selection of the Silverstone Corporate Plaza by Home Federal Bancorp for executive offices and a drive-through banking branch.”

Home Federal President and CEO Len Williams said in an interview that the bank plans to occupy about 12,000 square feet of office space. The bank will relocate some commercial loan officers, residential mortgage lenders and some executive offices to Silverstone Corporate Plaza.

“At this point our corporate headquarters remains in Nampa, but we will have some executive office space in the new Silverstone building,” he said. Home Federal will own its office space and the full-service bank branch.

The branch will be about 8,000 square feet, built on adjacent property and attached to Silverstone Corporate Plaza, Williams said. Drive-through banking facilities will be sited under the building.

Anderson said in the release that The Sundance Company likely will move its corporate office to Silverstone Corporate Plaza, which “stands to become Sundance’s flagship property.” Sundance now is based in the Blackeagle Business Center, at Overland and Maple Grove roads in southwest Boise.

Silverstone Corporate Plaza is slated for completion by mid-summer 2009.

The Sundance Company, one of the largest commercial real estate developers in the Boise area, said the availability of on-site concierge services, shared-use conference, board and training rooms, and projected on-site executive suites “will provide the flexibility and efficiency expected from today’s sophisticated consumer.”

“The service infrastructure that will be incorporated into this project will not only be a benefit to the tenants of the Silverstone Corporate Plaza, it will also allow Sundance to continue to exceed the service needs of our entire client base,” Sundance President Chris Anderson said.

Interior finishes will include mosaic glass and tile, artisan wall coverings, and domed ceilings. Among other planned features are a slab granite façade, covered executive parking, a “generous parking ratio” an “ample tenant improvement allowance” and the availability of owner financing, Sundance said.

© 2009 Idaho Business Review