The Sundance Company

Trade shows can be a whirlwind—excited visitors, bustling aisles, and booths everywhere you look. So how do you make sure people stop at yours? Hint: it’s going to take more than a candy jar! With a little planning and creative energy, your booth can become a magnet for curious attendees and real conversations.

Whether you’re brand new to the trade show world or simply want to up your game, these friendly tips will help you grab attention, make connections, and leave a lasting impression.

Step One: Pre-Show Planning—Your Secret Weapon

A truly memorable booth experience starts before you arrive at the venue.

• What’s your goal? Are you there to collect leads, launch something new, or boost brand buzz? Pinpoint your focus and let it shape everything from your booth design to your team’s pitch.
• Who’s your crowd? Take a moment to really picture your dream visitor. Knowing who you want to attract will help you craft the right message, choose the best swag, and even position your team in the booth.
• Map it out! Sketch a simple booth layout. Make it open and inviting—no visitor wants to squeeze past a wall of banners or awkward tables. Place your best stuff (and friendliest team member!) right up front.
• Order early, order extra. From banners and branded table covers to business cards and fun giveaways, get your materials ordered well in advance. Always bring more than you think you’ll need—you can use leftovers at your next event!

Step Two: Set Up a Booth That’s the Star of the Show

Time to make your space pop!

• Tell your brand story briefly. Bold colors, crisp signage, and a clear message help people understand who you are before you’ve even said “hello.” Keep your logo, tagline, and booth decor cohesive.
• Easy-to-grab printouts and swag. Stock your table with business cards, flyers, and practical freebies (think pens, tote bags, or drinkware with your logo). Bonus points for creative items people will want to show off!
• Add a little digital magic. A looping video, interactive demo, or touchscreen kiosk gives visitors a reason to stop and engage. Even a simple tablet with a fun product walkthrough can open conversations.

Step Three: Keep Connections Going After The Show

Don’t let the relationship end at the trade show floor!

• Follow up and make it personal. Send a friendly thank-you to everyone who stopped by. It doesn’t have to be fancy—a warm email, a helpful resource, or even a “just checking in” note lets your new contacts know you care.
• Reflect and improve. What worked? What would you change next time? Gather feedback from your team and visitors, and track which materials sparked conversations (or which giveaways vanished first!).

Final Thoughts: Winning at Trade Shows (and Having Fun!)

A standout booth isn’t just about signage or swag—it’s about showing up prepared, friendly, and open to real connection. With thoughtful planning, a polished setup, and a genuine follow-up, you’ll turn trade show foot traffic into valuable new relationships—and maybe even have some fun along the way!

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

Making the office a place where employees actually want to be isn’t just about trendy furniture or free snacks—it’s about creating an environment where people feel comfortable, engaged, and inspired to do their best work.

First, let’s talk about design. Natural light, ergonomic furniture, and inviting layouts make a huge difference. Studies show that well-designed offices can boost productivity by up to 20% and significantly improve morale. Employees want spaces that support both collaboration and focus, so offering a mix of open areas for teamwork and quiet zones for concentration is key.

But it’s not just about looks. Comfort matters. Ergonomic chairs and adjustable desks help reduce fatigue and enable people to feel their best throughout the day. Add some greenery or incorporate biophilic design—plants can significantly reduce stress and spark creativity.

Flexibility is another big draw. With hybrid work on the rise, employees appreciate the freedom to choose where and how they work. Modern offices that offer flexible workstations, tech-enabled meeting rooms, and cozy breakout spaces show that you trust your team to work in the way that suits them best.

Don’t forget about culture. The most successful offices are those where employees feel heard and valued. Involving your team in design decisions—like choosing amenities or setting up relaxation areas—builds a sense of ownership and belonging. When people feel connected to their workplace, engagement and satisfaction soar.

Ultimately, making the office a place employees want to be is about more than perks—it’s about creating a space that supports well-being, connection, and great work. When you get it right, the office becomes more than just a place to clock in—it’s a place people are excited to return to, every single day.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

When it comes to commercial real estate, most companies hand off property management to third parties. Not The Sundance Company. Since 1976, Sundance has taken a different path: self-managing and maintaining every property in its portfolio. This hands-on approach isn’t just a business decision—it’s a commitment to tenant satisfaction that truly sets Sundance apart.

So, what does self-management mean for tenants? For starters, it leads to faster responses and more personal service. If there’s an issue, tenants don’t get bounced around between managers and vendors. Instead, they connect directly with the in-house Sundance team—people who know the buildings inside and out and genuinely care about the experience of every tenant

This direct connection translates to higher occupancy levels and superior quality control. Sundance’s team doesn’t just fix problems—they anticipate needs, maintain properties proactively, and are always looking for ways to improve. That means clean, well-kept spaces, reliable maintenance, and a sense of pride that tenants notice from day one.

But it goes beyond just bricks and mortar. Sundance’s self-management policy fosters real relationships. Many tenants have been with Sundance for over 15 years, thanks to the trust and open communication that come from working with a dedicated, local team. Whether it’s customizing a space, responding to a unique request, or simply greeting tenants by name, the Sundance difference is clear.

In a world where property management can feel distant and impersonal, The Sundance Company’s self-management approach ensures that tenants always feel valued, heard, and at home. That’s why so many businesses choose—and stay with—Sundance year after year

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has over 1.6 million square feet of office and industrial space available in prime locations throughout the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

Founded in 1976, The Sundance Company has been a cornerstone of commercial real estate in Idaho’s Boise Valley for nearly five decades. From its inception, the company set out to meet the region’s growing demand for quality office and industrial spaces, quickly establishing itself as a trusted partner for businesses seeking to thrive in the Treasure Valley.

Over the years, The Sundance Company has expanded its portfolio to more than 1.6 million square feet of prime office and industrial properties strategically located throughout the Boise metropolitan area. This growth is a testament to the company’s commitment to excellence in property management, leasing, and real estate development. Whether clients need assistance with project planning, construction, or space planning, The Sundance Company’s experienced team offers tailored solutions to help businesses succeed.

At the core of The Sundance Company’s mission is a dedication to customer service and long-term relationships. The team prides itself on its deep local expertise, hands-on management style, and unwavering integrity. By focusing on the unique needs of each client, The Sundance Company fosters environments where businesses can flourish and communities can grow stronger.

The Sundance Company’s legacy is built on more than just square footage- it’s about creating value for tenants, owners, and the broader community. As the Boise Valley continues to evolve, The Sundance Company remains committed to innovation, sustainability, and the highest standards of professionalism. Their mission is clear: to provide exceptional real estate solutions that empower businesses and enrich the region for generations to come.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

Burnout is more than just feeling tired after a long week- it’s a chronic state of physical, emotional, and mental exhaustion that can seriously impact your health and productivity. While anyone can experience burnout, certain warning signs may indicate you’re more at risk than others.

One of the earliest and most telling signs is persistent exhaustion. If you feel drained no matter how much rest you get, or you struggle to muster the energy for daily tasks, this could be a red flag. This exhaustion often extends beyond physical tiredness to emotional and mental fatigue, leaving you feeling depleted even after downtime.

Another key indicator is increasing cynicism or negativity toward your work. You might notice yourself becoming more irritable, detached, or even resentful about your job or colleagues. This growing sense of alienation can make it hard to find satisfaction or motivation in your work and may lead to withdrawal from social interactions at work or home.

A sense of ineffectiveness or lack of accomplishment is also common. If you find yourself doubting your abilities, feeling like your efforts don’t matter, or struggling to concentrate and meet deadlines, you may be moving toward burnout. This can be accompanied by procrastination, forgetfulness, and a noticeable drop in productivity.

Physical symptoms such as headaches, stomach issues, frequent illness, and changes in sleep or appetite are also warning signs that shouldn’t be ignored. Some people may turn to unhealthy coping mechanisms, like increased use of alcohol or food, to manage stress.

If you recognize several of these signs in yourself, you may be more vulnerable to burnout than others. Early awareness and proactive self-care, such as setting boundaries, seeking support, and prioritizing rest, can help you regain balance before burnout takes a deeper toll.

Portions of this article originally appeared on The Fast Company website.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.

The Sundance Company                                                              
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs throughout the Boise Valley. If your requirements include property management, leasing, real estate development, project planning, construction, or space planning, then look to us. The Sundance Company has more than 1.6 million square feet of office and industrial space available in prime locations in the Boise metropolitan area. More information is available at The Sundance Company or 208.322.7300.